About Samantha
English
Native or bilingual
Experience
- ScyllaDB,EMEA & APAC Marketing ManagerTECHFebruary 2025 - Today (1 year and 6 months)London, United Kingdom
- Own and execute regional field marketing strategy across EMEA & APAC aligned to revenue targets.
- Built scalable field marketing operations within a globally distributed startup environment.
- Lead end-to-end execution of enterprise programs including hyperscaler summits, industry conferences, executive roundtables, and partner activations.
- Own hyperscaler MDF strategy and regional execution.
- Partner directly with regional Sales leadership to drive pipeline creation and accelerate enterprise deal cycles.
- Localise global campaigns to reflect regional market maturity and competitive landscape (DynamoDB, Cassandra alternatives).
- Manage regional budgets, agency partners, and performance reporting tied to pipeline influence and ROI.
- Collaborate cross-functionally with Product Marketing, DevRel, and Growth to amplify messaging and drive demand.
- LARC LiveFounder / Freelance Event & Field MarketingJanuary 2025 - Today (1 year and 7 months)London, UKProviding freelance support across trade shows, conferences, exhibitions and field marketing programmes, working as an extension of internal teams during busy periods and high-pressure projects. Working on a freelance, project and fractional support basis.Supporting agencies and brands with planning, execution and onsite delivery across B2B and technology-focused events.
- Neo4jMarketing Events ManagerApril 2024 - January 2025 (9 months)London, United Kingdom
- Develop and execute event strategies to drive pipeline growth across EMEA, generating MQLs and SAOs through targeted events aligned with the marketing funnel.
- Plan and deliver physical events (roundtables, tradeshows, hospitality) in the EMEA region, focusing on achieving marketing and sales objectives.
- Collaborate with sales, partner network, demand generation, and regional teams to develop aligned event objectives, increasing brand visibility and pipeline impact.
- Lead project management for Neo4j GraphSummits, coordinating cross-functional teams for seamless execution and measurable results.
- Manage 3rd-party events, ensuring a consistent and evolving brand experience.
- Coordinate with speakers and content creators to identify impactful opportunities that drive demand and awareness.
- Oversee budgets and post-event reporting, analysing success in terms of lead generation and conversions.
- Implement metrics and KPIs to measure ROI and track attendee engagement, creating detailed post-event reports to inform future strategies.
- Own and manage EMEA swag stores, including inventory and budgeting.
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Education
- BABA