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Samantha RafterySR

Samantha Raftery

Freelance Event & Field Marketing

€647/day
London, GB
15+ years

Average response time: 1 hour

About Samantha

  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • ScyllaDB,
    EMEA & APAC Marketing Manager
    TECH
    February 2025 - Today (1 year and 6 months)
    London, United Kingdom
    • Own and execute regional field marketing strategy across EMEA & APAC aligned to revenue targets.
    • Built scalable field marketing operations within a globally distributed startup environment.
    • Lead end-to-end execution of enterprise programs including hyperscaler summits, industry conferences, executive roundtables, and partner activations.
    • Own hyperscaler MDF strategy and regional execution.
    • Partner directly with regional Sales leadership to drive pipeline creation and accelerate enterprise deal cycles.
    • Localise global campaigns to reflect regional market maturity and competitive landscape (DynamoDB, Cassandra alternatives).
    • Manage regional budgets, agency partners, and performance reporting tied to pipeline influence and ROI.
    • Collaborate cross-functionally with Product Marketing, DevRel, and Growth to amplify messaging and drive demand.
  • LARC Live
    Founder / Freelance Event & Field Marketing
    January 2025 - Today (1 year and 7 months)
    London, UK
    Providing freelance support across trade shows, conferences, exhibitions and field marketing programmes, working as an extension of internal teams during busy periods and high-pressure projects. Working on a freelance, project and fractional support basis.

    Supporting agencies and brands with planning, execution and onsite delivery across B2B and technology-focused events.
  • Neo4j
    Marketing Events Manager
    April 2024 - January 2025 (9 months)
    London, United Kingdom
    • Develop and execute event strategies to drive pipeline growth across EMEA, generating MQLs and SAOs through targeted events aligned with the marketing funnel.
    • Plan and deliver physical events (roundtables, tradeshows, hospitality) in the EMEA region, focusing on achieving marketing and sales objectives.
    • Collaborate with sales, partner network, demand generation, and regional teams to develop aligned event objectives, increasing brand visibility and pipeline impact.
    • Lead project management for Neo4j GraphSummits, coordinating cross-functional teams for seamless execution and measurable results.
    • Manage 3rd-party events, ensuring a consistent and evolving brand experience.
    • Coordinate with speakers and content creators to identify impactful opportunities that drive demand and awareness.
    • Oversee budgets and post-event reporting, analysing success in terms of lead generation and conversions.
    • Implement metrics and KPIs to measure ROI and track attendee engagement, creating detailed post-event reports to inform future strategies.
    • Own and manage EMEA swag stores, including inventory and budgeting.

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Education

  • BA
    BA

Skill set

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