Freelancer profile translated to English.
Back to original languageAbout Samantha
Welcome to my profile!
In a nutshell:
Digital marketing and analytics consultant, specializing in tracking and data collection, I leverage my knowledge and experience to optimize the marketing and business performance of the teams I support.
What truly drives me:
Passionate about my profession, my main goal is to share my knowledge with you to enable you to start on a solid foundation in web analytics and get ahead of your competitors. 🚀
With some examples of missions, it looks like this:
• Redesign tracking and install analytics tools (GA4, GTM client & server side, Matomo, Piwik Pro, Hubspot),
• Install and configure media tags (Google Ads, LinkedIn, Facebook, Instagram, Tiktok, Snapchat, Pinterest), UX tools (Hotjar, Microsoft Clarity, Crazy Egg) or affiliate tools (Affilae).
• GDPR support: deployment and configuration of consent banners (Onetrust, Didomi, CookieBot, Usercentrics, SirData, SFBX), consent rate optimization, consent collection on forms,
• Data warehouse creation (Bigquery),
• Setting up performance monitoring dashboards (Looker Studio, PowerBI, Tableau),
• Data analysis and digital strategy advice.
And afterwards:
Do you need training in web analytics?
Do you need reinforcement for your team?
Are your data in a mess and you don't know where to start?
Contact me! I look forward to hearing more about your project! 🙋♀️
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Lille (up to 50km), Toulouse (up to 50km)
Experience
- GleezData Marketing & Web Analytics ExpertCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)I founded Gleez to support companies throughout the marketing data lifecycle: collect, validate, centralize, analyze, convert.I am involved from tracking implementation to conversion optimization, including compliance.I position myself as a leader for complex project management or as a technical and operational expert, depending on the needs.My areas of expertise:• Tracking & collection: design/implementation of tagging plans (GA4, GTM client & server-side), testing, connections to media platforms (Google Ads, Meta, LinkedIn, TikTok…), and CRM. Standard environments, SPAs, and complex architectures.• GDPR & e-privacy: deployment and configuration of CMPs (Didomi, OneTrust, Usercentrics), Consent Mode (Google/Meta/Microsoft), CNIL compliance audits. Goal: transform constraints into performance drivers.• Analysis & customer knowledge: behavioral analysis, audience modeling, identification of conversion levers, data-backed recommendations.• Data viz & reporting: dashboards (Looker Studio, Power BI), centralization via BigQuery for a unified omnichannel view.• CRO: design and monitoring of A/B tests, results analysis, recommendations.Some quantitative results:· +16% consent rate after CMP banner optimization· Tracking migration for a group across 600+ sites in 1 year· Data analytics division recognized by Google as among the most advanced in collection.Clients:Pierre Fabre, Wecasa, Eden Park, myBlend, SVP, UFF, IÉSEG, 60 Millions de Consommateurs, Giffard, Mailjet, Nibelis, Praxedo, Skill and You, Corum…Tools:Google Analytics, Google Tag Manager, Matomo, Piwik Pro, Piano, Hotjar, BigQuery, Didomi, OneTrust, Usercentrics, Looker Studio, Power BI, AB Tasty, VWO, Kameleoon, Hubspot, Google Ads, LinkedIn Ads, Meta Ads, Snapchat Ads, Tiktok Ads, Affilae, Poool…
- PIERRE FABRE DERMO COSMETIQUES (LAVAUR)Data Analytics ExpertPHARMACEUTICALS INDUSTRYFebruary 2022 - April 2024 (2 years and 3 months)Paris, France
- LEFEBVRE SARRUT SERVICESData Analytics ConsultantEDUCATION AND E-LEARNINGApril 2020 - December 2021 (1 year and 8 months)Paris, FranceMission 1: To help and to train in analytics data analysis on Google Analytics. To propose “quick-wins”.Mission 2: To advise executives on the strategic organization of the analytics division.Actions:- Trained product owners to go further in their analysis. Created dashboards on Google Data Studio by connecting GA, GSC, G Ads data.- Provided recommendations like: add advertising pixels, update the default channel grouping, link Google Ads with Google Analytics, install UX tool (Clarity, Hotjar, CrazzyEgg), deploy AB tests (Kameleoon)...- Reorganized the tracking of the 6 brands of the group to a common Google Tag Manager container and a Google Analytics property.- Adapted the tagging plans to the site updates and to the GA4 format (enhanced ecommerce).- Advised in GDPR compliance with Didomi.- Supervised junior analysts.
Reviews
David
ByLailier
Reviewed on 12/15/2024
Very good work.
Christophe
Limpide
Reviewed on 10/18/2024
I have just finalized the collaboration with Samantha for the implementation of Consent Mode v2 for one of our clients, and I am very satisfied with the work accomplished. Samantha was available and demonstrated real technical expertise in explaining the intricacies of consent mode and the execution of the mission. Her responsiveness and professionalism allowed us to complete this mission within the given deadlines. I highly recommend Samantha for any mission involving simple and complex technical adjustments in data collection compliance and web analytics.
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Education
- MasterIESEG School of Management2018
Certifications
- Google AnalyticsGoogle
- Google Tag ManagerGoogle