About Samantha
Curious, well-rounded marketer with experience ranging from B2B technology and services to consumer goods. With a background from both in-house and agency landscapes, my experience covers all touchpoints of the marketing funnel — from content and go-to-market strategy to demand generation and operations. A dual French-American citizen, my experience spans both US and EU markets, including bilingual campaigns and content creation.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Instinctive SolutionsDirector of Marketing ProgramsTECHApril 2021 - Today (5 years and 2 months)-Define strategy and lead content creation for B2B marketing campaigns: blogs, eBooks, infosheets, website content, email campaigns-Define and execute inbound marketing campaigns, marketing automation, and website creation projects via Hubspot-Lead and manage portfolio of clients in the Information Management space Manage a team of content writers in US and UK
- AODocsGlobal Marketing ManagerTECHJanuary 2020 - April 2021 (1 year and 4 months)Paris, France-Managed creation and implementation of an SEO-friendly website that accounted for over 100% increase in traffic, including over 30% increase in organic search-Managed and executed strategic website activity and marketing automation via Hubspot-Oversaw content including webpages, email, SEO-optimized blogs and resources-Contributed to sales pipeline growth via multi channel B2B Lead Generation campaigns i.e. LinkedIn ads and email automation
- RevevolMarketing Content ManagerTECHOctober 2018 - March 2020 (1 year and 6 months)Paris, France-Wrote customer-focused blogs that accounted for a 800% increase in traffic from Q3 to Q4 2018-Redacted customer success stories and marketing supports in French and English (pitch decks, infosheets, landing pages)-Worked with partners Microsoft, Google, and Facebook on co-marketing content and opportunities-Managed email and ad campaigns, lead nurture and automation
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Education
- International Public ManagementSciences Po, Paris2015Paris School of International Affairs - Master's in International Public Management with specialization in Project Management and European Studies