Freelancer profile translated to English.
Back to original languageAbout Samantha
Hello 👋
Are you struggling to deploy impactful, high-performing content that drives your customers to action? 🚀
I'm here to:
• Guide you in choosing the right words, with strong semantics!
• Structure your messages for maximum impact
• Outline your perfect Tone of Voice
• Reveal the secrets of killer SEO
Some examples of my specialties:
> Performance-oriented web writing in line with UX/UI: showcase website, product sheets, product launch, etc.
> SEO writing and blog management
> Acquisition content copywriting: white papers, sales pages, or landing pages..
> Brand storytelling while respecting the Tone of Voice
> Inspirational Newsletter copywriting
> CRM copywriting for email sequences (automated, for example)
> Strategic sales funnel consulting
> Social Ads copywriting (LinkedIn, Facebook, Youtube, Instagram)
> Rewriting / SEO optimization of content
✍️ Since 2020, I've been a Marketing Manager and Copywriter:
1 year as a Marketing Content Specialist at SNCF-Connect in the editorial department
1 year as Communications Manager at a digital agency (Wiiv)
2 years as a Print & Web Copywriter for the advertiser (Cheerz)
💻 In parallel, I've been freelancing since 2019. Some clients satisfied with our collaboration: Planificateur A-Contresens (8 months), Go Cater, SNCF-Connect (1 year), Yves Rocher, Vélib', So Shape, Bruce, Matelab, Management-digital.com, Oasis.fr, Bayard and Milan jeunesse... And soon, you?
👩🎓 Degrees obtained:
- BULATS in English (B1 level) and TOEIC in progress (2026)
- Double Master's degree in Communication & PR (work-study program) (2019)
- Master's degree in Language Sciences, Discourse Analysis (Jury's Commendation, 2017)
- Professional Photographer (CAP in 2009)
🤝 I propose a first contact to define and evaluate your needs together. Count on my adaptability (AI friendly) to meet your challenges!
Looking forward to hearing from you
English
Fluent
Chinese
Basic
Spanish
Fluent
French
Native or bilingual
Can work on-site
Montpellier (up to 20km)
Experience
- Planificateur A-ContresensMarketing Manager and CopywriterTRAVEL AND TOURISMNovember 2024 - June 2025 (7 months)Paris, FranceI supported the founder in structuring and deploying their digital marketing strategy, from defining objectives to achieving measurable results, in a recovery context.Involvement across the entire marketing chain:
- Development of a global performance-oriented marketing plan (objectives, prioritization, KPIs)
- Elaboration and management of the communication plan by digital levers: full IG/FB Social Media strategy, resulting in an average coverage of 1000 -> 3000 views/post, community growth, and 0 -> 30K views/month.
- Production and optimization of SEO & inbound content, contributing to a +33% increase in monthly traffic (300K → 400K) / blog traffic from 10K → 12K visitors/month in 6 months.
- Writing of website pages and conversion materials in line with UX/UI.
- Design of a new automation workflow and writing of email sequences, achieving up to 50% open rates for newsletters.
- Performance monitoring, reporting, and continuous optimization.
Close collaboration in a virtuous dynamic, with strong autonomy and a logic of continuous iteration and improvement! - CheerzCopywriter / Content CreatorE-COMMERCEJanuary 2022 - January 2024 (2 years)Paris, France
- Guardian of the Tone of Voice
- Daily content monitoring
- Production of editorial content: Weekly Newsletters + Royal Cheerz Blog + coordination of content to be translated by country teams
- Editorial production across various channels: tech, product, social media, acquisition, physical product, etc.
- Participation in key events and marketing strategy
- Editorial summaries and Storytelling for campaign waves
- Management of editorial schedules + performance reporting for our content
- So ShapePrint & Web CopywriterAGRICULTUREJune 2023 - September 2023 (4 months)Paris, FranceFreelance on-site mission during which I conceived, wrote, and optimized:
- Various social media materials: native posts, Social Ads, brand videos...
- Product sheets and conversion content for showcase websites
- Acquisition materials and editorial content aligned with website UX
- Five commercial Newsletters
Reviews
Stefany
GoCater
Reviewed on 3/31/2020
Thank you for all your efforts, the whole team enjoyed working with you! We recommend Samantha!
Stefany
GoCater
Reviewed on 3/5/2020
Samantha is very dedicated and rigorous in her tasks. She used her own organizational methods to complete the assignments. She is very attentive and adapted quickly to the functioning of a small team, facing numerous challenges.
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Education
- Master's degree in Communication and PR ManagementCFJ, Paris2019Je me suis dirigée vers la communication, dans la visée d’un double diplôme en communication et RP (septembre 2019). Recommandée pour la stratégie et l’analyse des performances par l’un de mes formateurs du CFPJ, à la suite d'un mémoire professionnel sur le rebranding de Oui.sncf, je suis imparable sur tous les modes de communication 2.0 et le conseil stratégique en marketing. De l'élaboration du plan de communication; au déploiement des actions de communication sur tous les leviers (360° et orientés performance) !
- Master's degree in Language Sciences, Institute of Information and Communication TechnologiesUniversité Paul Valery Montpellier III2017Gratifiée d'une mention très bien pour mon mémoire de recherche de Master 2 : « Les nouveaux formats du journalisme web à travers le traitement médiatique du Conflit en Syrie », je saurai me conformer, de manière attentive aux briefs et me démarquer dans la maîtrise des outils clés à vos objectifs !
Certifications
- C2i Computer Literacy CertificateUniversité Paul Valery Montpellier III2017
- BULATS English CertificationLe Comptoir des Langues with CPF account2021