About Sam
Brand Designer and Social Media Strategist with a Computer Science background and 3+ years of hands-on experience building brands that look sharp and perform. I work across brand identity, Meta Ads, UI/UX, content strategy, and video — bringing both creative instinct and technical logic to every project. I don't separate design from strategy. For me, every visual decision is a business decision. Based in Paris. Available for freelance, retainer, and white-label work.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Biblical Tours ServicesGraphic Designer & Social Media ExecutiveTRAVEL AND TOURISMJune 2022 - Today (4 years and 1 month)Lahore, Punjab, Pakistan• • Spearheaded a Meta Ads framework that transformed dormant social channels into an active client acquisition pipeline, generating consistent inbound business inquiries.• • Orchestrated targeted Meta (Facebook & Instagram) advertising campaigns from brief to execution, driving measurable growth in bookings and inbound leads.• • Directed and mentored a social media and design team, establishing creative standards, evaluating output quality, and aligning execution with business objectives.
- FreelanceFreelance Creative DesignerTECHJanuary 2023 - Today (3 years and 6 months)• • Secured a consistent client base through referrals, demonstrating quality of work that generated repeat business and word-of-mouth growth among local businesses and startups.• • Developed end-to-end brand identities for startups—including logo design, color systems, typography, and visual guidelines—establishing distinct and scalable market presence for each client.• • Conceptualized and produced social media ad creatives and campaign visuals for Meta platforms, supporting client marketing objectives and audience growth.
- Diamond Managed ServicesCreative Designer & Video EditorE-COMMERCEJune 2025 - May 2026 (11 months)United States• • Redesigned visual and content strategy for SaaS, retail, and e-commerce brands, directly boosting sales performance and establishing brand consistency across all digital touchpoints.• • Directed end-to-end product shoots for e-commerce clients—overseeing styling, composition, and post-production—producing campaign-ready assets that strengthened conversion performance.• • Expanded platform expertise by mastering TikTok Shop ecosystem and affiliate marketing workflows, applying insights to support e-commerce brand growth strategies.• • Collaborated with the marketing team to conceptualize and deliver creative assets for paid campaigns and advertising creatives.
Recommendations
Be the first to recommend Sam
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's (M1)—GraphicÉcole de Création Visuelle (ECV Paris)2026Master's (M1)—Graphic
- Bachelor of ScienceLahore Leads University2022Bachelor of Science