Salvatore M.

SEM

- Creation of advertising campaigns on Google Ads & Bing Ads (text and extensions, cpc, keywords)

- Display and Gmail ads

- Setup of Smart Shopping campaigns

- Monitoring and optimization of ADS campaigns

- Setup and performance monitoring of retargeting tools (Squadata, Criteo, Carts Guru)

- Management and optimization of Facebook Ads campaigns

- Reporting

SEO

¤ Technical SEO

- Page speed optimization

- Responsive design

- 301 redirects and canonical tags

- 404 errors

- Schema.org markup implementation

- Hn hierarchy and alt tags

- Noindex meta robots

- Block robots via robots.txt

- Disavow toxic links

- Monitoring via Google Search Console

¤ Semantic SEO

- Keyword research

- Optimization of titles, meta descriptions, and alt tags

- Optimization of Hn and category descriptions

- Internal linking optimization

- Backlink creation

- Content creation to generate organic traffic

E-MERCHANDISING

- Promotion of new collections

- Weekly website update

- Reassurance elements

- Promotional banners on product pages

- Search bar behavior optimization

- Landing pages

- Customer journey optimization

- Cross-selling and up-selling on product pages

PARTNERSHIPS

- Affiliate contracts with partners based on a percentage of sales or traffic generated.

- Placement of advertising banners on partner sites

- Win-win partnerships with bloggers and influencers

INTERNATIONALIZATION

Active player in the development of international markets (Italy, Spain, Germany)

- Setup of acquisition channels (SEA, SEO, Comparison sites)

- Setup of loyalty processes (email marketing, email automations)

EMAIL MARKETING CAMPAIGNS

- Setup of commercial operation mechanics

- Define target segments for each campaign and acquisition channels to involve

- Ensure deadlines for email launches and operation setup on the site

- Creation of Landing Pages for promotions

- SMS Marketing

MARKETING AUTOMATION

- Set up email automation workflows to retain and reactivate contacts

- Use of Many Chats tool for creating automation scenarios with Facebook Messenger to promote contests and promotions

EXTERNAL MISSIONS

- Analysis of the customer journey to identify pain points and suggest corrections to reduce cart abandonment and increase conversion rates for an online car repair booking site.

- Website analysis to plan user experience improvements for the new website version (CSS and HTML element behavior, wording, colors, search bar, booking process, page responsiveness, etc.) for a major automotive brand's car repair booking site.

- Landing page optimization following best design and growth hacking practices.

- SEO audits to suggest technical and semantic optimizations (keyword analysis, meta-data and page speed optimization, highlighting titles) for a big data agency's website.

- Market and competitor analysis to list best practices and define core services to integrate into a new mobile app and website for an online banking solution.

- Meetings with clients to discuss suggestions made and ways to implement them.

INTERNAL MISSION

- Define a clear employer brand identity aligned with the company's core values to communicate more effectively with potential candidates in a highly competitive job market. This mission aimed to increase the employment conversion rate for developer profiles and involved external and internal communication, candidate sourcing, recruitment and onboarding process, and agency visibility.

- Blog posting, SEO optimization

- LinkedIn community management

SEM

- Strategic data analysis for decision making

- Google Ads & Bing Ads campaigns in French, Italian, and Spanish (text and extensions, cpc, tCPA, keywords, keyword bid adjustments, geographic bid adjustments, device bid adjustments, audience bid adjustments, bid information analysis and correction)

- Display and Gmail ads

- P MAX and Google Shopping campaigns

- Discovery campaigns

- YouTube ads

- ADS campaign monitoring and optimization

- Google Ads remarketing campaigns

- Campaign management and acquisition optimization on Facebook and Instagram

- Reporting

SEO

¤ Technical SEO

- Schema.org markup implementation

- Monitoring via Google Search Console

- Orphan pages+

- Sitemap

- URL removal

- Link Disavow

¤ Semantic SEO

- Keyword research

- Page optimization (title, description, H tags, alt tags, images, etc.)

- Informative content creation (Informative guide for SEO traffic generation)

- Link building strategy for all XXXXXXX markets

E-MERCHANDISING & CONVERSION RATE OPTIMIZATION

- Weekly website update with promotional campaigns

- Reassurance elements

- Product page optimization

- Menu optimization

- A/B testing

- Heatmap analysis and recovery of non-functional website features

E-MAILING & AUTOMATION

- Email automation workflows

- Setup of special promotions

- Customer segmentation

- Concept and implementation of the weekly newsletter

- A/B testing

MANAGEMENT

- Team management

- Management of international customer service employees for pre-sales activity and supervision of after-sales

- Operational support to country managers

- Internal process optimization

- Management of external resources (agencies, freelancers, affiliates, etc.)

BUSINESS LOCALIZATION

- Website translations

- Media relations

- Business development

- Creation of processes for new employees

- Activation of country-specific acquisition channels

MEDIA RELATIONS AND INFLUENCER MARKETING

- Management of public relations agencies to gain press coverage in the countries I manage

- Management of influencer marketing agencies to launch influencer campaigns

- Direct contact with influencers

- Creation of influencer database