Freelancer profile translated to English.
Back to original languageAbout Santiago
I'm Santy and I help small and medium-sized businesses (5 to 100 employees) looking to scale without losing operational efficiency through strategic process automation.
In my role as **Fractional CAO (Chief Automation Officer)**, I audit, redesign, and implement systems that free up time, reduce errors, and multiply the operational capacity of teams. I combine strategic vision, business mindset, and technical expertise in tools like Make (official partner since 2022), Airtable, n8n, OpenAI, or ElevenLabs.
🔧 My Approach:
- We review what to automate (and what not to).
- We create clear and sustainable processes.
- I train teams to acquire autonomy and an operational mindset.
🎯 Real Impact:
- +20 hours/week freed up in booking operations (tourism)
- Savings of +€4,000/year per employee in reporting (marketing agency)
I have worked with startups, SMEs, and companies in sectors such as legal, industrial, e-commerce, tourism, or education. Always with one goal in mind:
automate to humanize.
📌 My work is not just about connecting tools, it's about helping you scale with processes that make sense, have impact, and deliver return.
If you need a strategic consultant who designs, implements, and teaches, let's talk.
Spanish
Native or bilingual
English
Fluent
Portuguese
Basic
Can work on-site
Madrid (up to 50km), Madrid (up to 10km)
Experience
- salonsowebFractional CAO (Chief Automation Officer)January 2025 - Today (1 year and 6 months)I lead the audit and redesign of key processes to identify bottlenecks and small wins to free up time. I design automation roadmaps with Make and coordinate their implementation across different business verticals. ✅ Continuous mentoring of mixed teams (technical & business) to transfer the automation mindset and know-how.Reduction of errors, freeing up resources, and saving time and money on qualified personnel.
- AutomatistasContent CreatorDecember 2021 - Today (4 years and 7 months)Through Automatistas, I train professionals and teams to develop systemic thinking and acquire key automation skills with tools like Make, Airtable, or OpenAI.Every week, I share practical insights in my newsletter and podcast. Additionally, I design personalized B2B training for companies interested in scaling without losing efficiency.Key role in:
- Designing training for companies in sectors such as education, legal, industrial, and tourism
- Creating programs like “El Desafío Automatista” with over 250 trained students
- Mentoring other professionals to become future CAOs
- RookfyChief Technology OfficerSeptember 2022 - Today (3 years and 10 months)SpainResponsible for technological coordination at Rookfy, a bicycle rental marketplace. Design of operational processes, automations, and coordination with external agencies to implement scalable solutions.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Technical Engineering in Management InformaticsUniversity of Alcalá2010
Certifications
- Google Analytics CertificationGoogle2016
- Google Ads Certification (formerly Adwords)Google2016