Freelancer profile translated to English.

Description

Looking for someone who masters everything digital, from A to Z?

With 3 years of experience at L'Oréal, Veepee, CHANEL, startups, and agencies, I have developed comprehensive expertise in digital marketing: from strategy to execution. I'm not a specialist in just one thing: I'm the rare profile that understands the entire digital ecosystem and knows how to pull the right levers at the right time.

What I do concretely:

- SEO / GEO / AEO -> Classic referencing + optimization for AIs (ChatGPT, Perplexity, Gemini). Your brand cited everywhere your customers search.

- E-commerce & Marketplaces -> Catalog management, product sheets, Amazon, Veepee, e-retail. I managed 15 client accounts autonomously at L'Oréal.

Websites: Creation and management on Webflow and Shopify (1 year at My Jolie Candle).

- Content & Blog -> Writing, structuring, optimization, internal linking. Content that converts.

- Paid & Social -> Google Ads, Meta, TikTok Ads, Pinterest.

- Email Marketing -> Strategy and integration on Klaviyo.

- Data & Performance -> KPI monitoring, reporting, analysis, and recommendations.

I've worked on brands like Redken, Matrix, Biolage for L'Oréal, managed event sales for Veepee, and supported tech and fintech startups.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Conversational
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

VEEPEE
E-commerce Content Manager
E-COMMERCE
October 2025 - Today (9 months)
Paris, France
- Complete management of the event sales production process, from setup to go-live
- Coordination with internal teams (B2B, creative, marketing) and external partners (brands, service providers)
- Setup of sales in internal tools: product sheets, visuals, prices, stock
- Management of the sales calendar and ensuring deadlines and deliverable quality are met
- Reception, verification, and optimization of brands' editorial and visual content
- Briefing and follow-up with creative teams for the design of sales banners and visuals
- Definition of merchandising: tree structure, product tags, user journey
- Analysis of sales performance and proposal of actions to optimize conversion
- Management of post-production follow-up: restocks, extensions, and sales adjustments
- Contribution to cross-functional projects for process, tool, and business performance improvement
- Participation in sales meetings and support for brands in their promotions
- Development of expertise in technologies, product lines, and market trends
E-commerce E-merchandising Webmarketing Strategy Digital Marketing Strategy Microsoft Office
L'Oréal
Digital & E-Retail
FASHION AND COSMETICS
September 2024 - September 2025 (1 year)
Paris, France
• Development and management of trade plans for 4 retail chains (Bleu Libellule, La Boutique du Coiffeur...)
• Referencing of new products (matrices, digital assets, product sheets, educational content)
• Updating planograms and developing POS materials
• Deployment of sell-out tools (allowances, supports) reaching 2,450 beauty advisors
• Performance monitoring & activation reports
E-Retail & Amazon Development
• Referencing of existing products and new products for 15 clients (product pages, creative universe, brand pages, commercial promotions...)
• Autonomous management of e-retail accounts (Veepee, VAP, F&F)
• Amazon SEO & content optimization (product page redesign, asset creation, media plan)
• KPI monitoring (CVR, catalog completion, and monthly sanity checks)
• Monthly e-retail activity monitoring & reporting (sell-in, sell-out, promotion performance, analyses & recommendations)
• Management of Redken & Matrix websites (referencing, content, AGEC law, salon locator...)
Website Redesign E-commerce Creative Project Management Data Analysis
My Jolie candle
E-commerce Assistant
HEALTH AND WELLNESS
September 2023 - September 2024 (1 year)
Paris, France
• Management and online publishing of the commercial animation plan (landing pages/banners/top products/etc.)
• Product catalog management (Product sheet creation/product updates)
• Creation of various content on platforms (Meta, Tiktok, Google Ads)
• Creation of newsletter briefs based on the commercial animation plan.
• Integration and publication of newsletters on Klaviyo.
• Reporting and analysis of daily performance and weekly performance analysis of various e-commerce site KPIs.
• Customer support during peak periods.
• Project management: Webstories, Store locator, giftfinder. - Management of the Pinterest account.
E-commerce Shopify Digital Transformation Creative Data Analysis