Freelancer profile translated to English.
Back to original languageAbout Salomé
Email Marketing & CRM Specialist, I help brands create high-performing email strategies that build audience loyalty and drive sales.
From campaign design to customer journey automation, I support companies in optimizing their email communication to improve engagement, conversion rates, and customer lifetime value.
My services include:
• Creation and management of newsletter campaigns
• Implementation of automated sequences (welcome flow, abandoned cart, post-purchase, reactivation, etc.)
• Conversion-oriented content creation and copywriting
• Audience segmentation and personalization
• Performance analysis and continuous optimization
I adopt a strategic approach that integrates email marketing into a coherent acquisition and retention ecosystem aligned with brand image and objectives.
My goal: to transform your subscriber list into a true growth engine for your business.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freelance CRM & Email marketingEmail Marketing SpecialistJune 2024 - Today (2 years and 2 months)Management and optimization of CRM strategies to strengthen customer relationships and automated campaign performance.Key responsibilities:. Creation and optimization of automated flows (welcome series, abandoned cart, post-purchase, etc.). Advanced audience segmentation based on customer behavior and data. Performance analysis and optimization of open, click, and conversion rates. Management and planning of strategic newsletters aligned with marketing campaigns. A/B testing of content, subject lines, and send times to maximize engagement
- PRYSM - BijouxMARKETING & COMMUNICATION MANAGERJanuary 2024 - Today (2 years and 7 months)Construction of the annual offer strategy Content creation, management of the editorial calendar, social media, and photoshoots PR and influencer outreach Management of newsletters and automations on Klaviyo Management of Meta and TikTok Ads campaigns Shopify site optimization (banners, product pages, landing page creation, etc...)
- Cocooning LoveMARKETING AND COMMUNICATION COORDINATORJanuary 2022 - December 2023 (1 year and 11 months)Strategic management of marketing and communication Support in the development of cosmetic products (laboratory & packaging) Brand integration with retailers (Rachel Berry, Familiprix...) Content creation, digital strategy development, partnerships, influencers, PR Management of newsletters and automations on Klaviyo Management of Meta Ads campaigns
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Education
- Klaviyo MasterHugo Nicole2025Formation spécialisée et approfondie sur la plateforme Klaviyo
- Master in Management - Marketing SpecializationICN Business School2017