Freelancer profile translated to English.

Description

🏆 Certified Google Digital Champion in 6th place in France in 2021 and passionate about digital marketing, I will help you achieve your various objectives:

🔑 Develop your visibility and brand awareness

🔑 Generate qualified leads (B2B and B2C)

🔑 Increase your turnover

🔑 Optimize target CPA or ROAS

🔑 Traffic campaigns

🔑 Train your SEA / SMA teams

🚀 Having worked in a web marketing agency for over 4 years, I have supported major brands in e-commerce and lead generation:

- Over 50 clients supported daily, from startups to large groups

- Omnichannel campaigns managed in full funnel for maximum performance: awareness / traffic / conversions

- Average annual budget managed from €20k to €3 million per client

- Campaigns managed internationally on various issues (entry into new markets, business recovery...)

My services offered (among others):

✅ Account Audit

✅ Strategic Recommendations

✅ Campaign Management Support (Consulting)

✅ Implementation of Recommendations

✅ Campaign Monitoring and Optimization

✅ Post-Campaign Analysis via Google Analytics and Recommendations

✅ Data Studio Reporting via Supermetrics

✅ SEA and SMA (Meta) Training

⭐ Brands supported (and not only):

Sushi Shop - Lolita Lempicka - Adopt Parfums - ARVAL BNP - France Bureau - FlyView Paris - Epsens - Burton of London - Dermalogica - EDF ENR - La Poste

Sectors:

E-commerce: ready-to-wear, fashion, beauty, sports, automotive, shipping & parcels...

Leads: automotive, professional furniture, shipping, training...

Tell me about your project! I would be delighted to discuss with you to co-create your digital strategy.

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Dentsu
Head of Paid Social
SOCIAL NETWORKS
May 2023 - August 2023 (3 months)
Paris, France
Client References: BEIERSDORF (Nivea, Nivea Men, Eucerin...), Société Générale
- Preparation and proposal of media plans based on Dentsu's consulting briefs
- Management, optimization & setup of social ads campaigns on all social ads platforms
- Weekly reporting with optimization recommendations
- Creation of Google Data Studio reports from scratch for the BU
- Campaign reviews, consulting, and recommendations for future campaigns
- Liaison with advertising agencies to deploy new betas on client accounts
- KPIs monitored during the experience: CPM (cost per 1000 impressions), CPQV (cost per qualified visits), CPCV (cost per completed view)
- Preparation & presentation of campaign reviews in English to the client and BCG (Boston Consulting Group)

Management
- Coaching and management of a team of 4 junior consultants
- Monitoring their skill development
- Monitoring BU productivity
- Weekly one-on-one meetings with consultants and team meetings
Facebook Ads Pinterest Ads LinkedIn Ads Snapchat Ads TikTok Ads Campaign Management Consulting Social Networks Web Marketing Strategy
AdQuality
SEA/SMA Team Leader
CONSULTING AND AUDITS
September 2020 - April 2023 (2 years and 7 months)
Paris, France
✔ Operational and strategic management of an SEA account portfolio (Google, Bing) with global annual spending between €20,000 and €3M (B2B, B2C, lead generation, retailers)
✔ Management of a team of 4 to 7 SEA and SMA consultants
✔ SEA Consulting (strategic support)
✔ Creation & management of all campaign types: search, display, shopping, UAC app, Performance Max, discovery, YouTube, MSAN
✔ SEA Training
✔ Account audits and recommendations
✔ Weekly, monthly, quarterly, and annual reporting with strategic recommendations and optimization areas
✔ Regular contact with Google account managers dedicated to the accounts to optimize and test new betas/alphas for deployment on the accounts
✔ Monitoring and auditing
Google Ads Google AdWords SEA Social Ads Google Ads Account Management Google Ads Training Meta Ads Search Engine Marketing (SEM) YouTube Ads Facebook Ads Facebook Ads Expert Google Ads Expert TikTok Ads Bing Ads SEA Audit
Indépendant
E-commerce Sole Proprietor
E-COMMERCE
December 2019 - August 2020 (8 months)
Lyon, France
- Creation and management of websites (Shopify)
- Creation, management, and optimization of Facebook Ads and Google Ads advertisements
- Customer support
- Social media communication management (Instagram, Facebook, Pinterest)
- Website UX optimization for driving conversions and optimizing average order value (reassurance elements, bundles, social proof...)

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Signup to reveal

Master 2 (M2), Digital Marketing
IAE Angers
2019
Master 2 (M2), Marketing digital
Master 1, Sales Marketing with a focus on Digital Marketing
University of Angers
2017
Master1, Marketing ventes option digital marketing

Check out Salomé's education

Google Partners Performance Excellence Digital Champion
EMEA GOOGLE PARTNERS
2021

Strategy Consultant

Salomé Guillemot

Google Ads / SEA Expert 🏆 / SMA

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