Salomé Guillemot

We worked together, and we loved it ⤵︎

RÓZHEM | LORETTE | GOLDEN HOUR LINGERIE | DN1 | CAVIAR NOIR |

BELEZA | SEAMEA SWIMWEAR | VENUS & GAÏA | UNDIZ

Creative studio for emerging or established fashion brands, I assist you in creating your lingerie, swimwear & loungewear collections.

Across different spectrums:

๏ CREATIVE DIRECTION

๏ PRODUCT/OFFER STRATEGY

๏ STYLING

๏ SOURCING

What I offer?

A tailor-made support, adapted to your structure and your teams.

Some references ⤵︎

RÓZHEM - LORETTE - DN1 - GOLDEN HOUR LINGERIE - BELEZA - CAVIAR NOIR - SEAMEA SWIMWEAR - UNDIZ - MARMELADE PARIS - VENUS & GAÏA

Together, we can ⤵︎

CREATIVE DIRECTION:

๏ Analysis of the latest trends in your market

๏ Proposal of stories and concepts according to your brand DNA

๏ Iconographic research, mood boards

PRODUCT/OFFER STRATEGY:

๏ Competitive intelligence

๏ Target audience study (analysis of desires, values, and needs)

๏ Definition of strategic directions and development of the collection plan

TEXTILE DESIGN:

๏ Definition of color palettes and visual intentions for your collection

๏ Material development, according to the brand's specifications

๏ Design of custom patterns, prints, embroideries, jewelry, and accessories

PRODUCT DEVELOPMENT:

๏ Design of your collection: ideas, technical drawings, technical files in French/English

๏ Follow-up and reporting of fittings in close collaboration with your teams until PROD approval

SOURCING:

๏ Selection of materials and supplies, according to technical constraints and specifications

๏ Product design through a sustainable approach: eco-design, pooling of supplies, responsible sourcing

๏ Site visits to your suppliers/factories for collection validation

Have a project? I have ideas 💥

Support the creative studio in the design and development of the group's corsetry collections for the Nordic brand Femilet.

From the FW21 to SS23 season, creation of about 10 lingerie lines.

Focus on the axes: Innovation, second skin, and lightness.

๏ Trend analysis, competitive intelligence, mood boards, iconographic research

๏ Selection and development of exclusive materials (embroidery, lace, jewelry, supplies...)

๏ Product design according to collection strategy (drawings, technical sheets, eco-design...)

๏ Follow-up of development until FINAL LOOK approval (fittings & comments with the Pattern Making team)

๏ Product optimization according to cost price calculations, in collaboration with Marketing & Purchasing teams.

Support the creative studio and the style manager in the design and development of the group's corsetry collections for the retail/wholesale categories of the Chantelle & Passionata brands.

From the FW20 to SS23 season, creation of about 15 lingerie lines.

For Passionata, focus on: Design, Accessibility, Modernity

For Chantelle, focus on: Refinement, Know-how, Innovation

๏ Mood boards, iconographic research

๏ Selection and development of exclusive materials (embroidery, lace, jewelry, supplies...)

๏ Assistance in product design according to collection strategy (pinning, drawings, technical sheets, eco-design...)

๏ Follow-up of development until FINAL LOOK approval (fittings & comments with the Pattern Making team)

๏ Participation in the implementation of negotiation processes on PassionataSupport the creative studio and the style manager in the design and development of the group's corsetry collections for the retail/wholesale categories of the Chantelle & Passionata brands. From the FW20 to SS23 season, creation of about 15 lingerie lines. For Passionata, focus on: Design, Accessibility, Modernity For Chantelle, focus on: Refinement, Know-how, Innovation ๏ Mood boards, iconographic research ๏ Selection and development of exclusive materials (embroidery, lace, jewelry, supplies...) ๏ Assistance in product design according to collection strategy (pinning, drawings, technical sheets, eco-design...) ๏ Follow-up of development until FINAL LOOK approval (fittings & comments with the Pattern Making team) ๏ Participation in the implementation of negotiation processes on Passionata