Salma Z.

Client support on optimizing their digital performance and implementing MarTech Stacks. Brand Architecture. Tracking and data analysis reliability (Google Analytics 4). Design and optimization of automated customer journeys with conversion measurement. Strategic recommendations and implementation of performance quick wins.

Managed CRM strategy and over 10 annual multi-channel campaigns for a database of nearly 4000 contacts. Designed and optimized nurturing sequences and automation workflows → +15% in B2B campaign open rates. Significantly improved conversion on outbound journeys through advanced ICP segmentation and scoring. Close coordination between marketing, sales, and technical teams to ensure overall alignment and performance.

Managed and optimized email campaigns and complete customer journeys on Salesforce Marketing Cloud (Email Studio, Automation Studio, and Journey Builder), from design to production. Designed, tested (UAT), and deployed multi-channel automated nurturing scenarios and journeys, allowing for advanced personalization based on customer behavior and lifecycle. Increased overall engagement by +35% on social media and website through content strategy redesign and digital campaign optimization. In-depth analysis of campaign performance (open rates, click-through rates, conversion, deliverability) and development of data-driven recommendations for continuous improvement.