Salma Rhaymi

Management scope:

- 4 showcase websites

- 4 event websites

- 2 applications

Project management:

- Requirements gathering,

- Scoping and challenging business needs for the implementation of new websites, new features, new digital tools in a hyper-agile environment,

- Translating needs into functional user stories and creative briefs (as needed),

- Functional brief (CDC),

- Schedule management,

- Coordination of workshops/meetings with various stakeholders (PO, business, communication, marketing, SEO, UX/UI, Data, technical team),

- Project monitoring (planning with PO, organizing steering committees, work monitoring),

Functional scope:

- Guarantee of user experience as a certified Product Designer,

- Organization of business acceptance testing workshops,

- Conducting user and business acceptance testing before launch,

- Monitoring of RUN deployment,

- Guarantee of proper tool functioning,

- Training on design and accessibility.

Communication campaigns:

- Preparation of digital communication campaigns, planning and challenging business content,

- Monitoring campaign launches as the point person for the management's campaigns,

- Analysis of marketing campaign results.

Event scope:

- Creation and management of several event websites,

- Facilitation and support of users of Inwink and Livestorm event creation solutions (+500 events per year),

- Support for the events team on digital solutions.

Bodily Injury claims scope:

• Bodily Injury claims management tool

o Scoping of the overhaul of the bodily injury claims management tool,

o Facilitation of all workshops with various stakeholders (business, PO, BA, UX),

o Preparation of the change management strategy (design of the communication campaign (mini-series, teaser videos, newsletters, Yammer posts, Teams posts, intranet), demonstration workshops for business units, e-learning training modules) for employees on bodily injury claims (approx. 650 employees). Objective: to onboard business units from the tool's conception, create a network of promoters, regular communication,

o Monitoring of business acceptance testing,

o Validation of decisions with the project sponsor and monitoring with the Product Manager.

• Secure customer platform for secure document sharing:

o Benchmark,

o Scoping of the need and functionalities of the platform (reworking the paper compensation process into a fully digital process, digitizing paper forms, electronic document submission, claim tracking (timeline), electronic signature, etc.),

o Facilitation of all workshops (business, PO, BA, UX),

o Monitoring of mock-ups with the UX team, user testing, and improvements based on these tests (iteration),

o Change management strategy for employees and supervision of training material creation,

o Monitoring of acceptance testing,

o Reporting and progress monitoring.

• Training path:

o Design and implementation of a training path for claims management teams,

o Design of training materials (e-learning modules, user guides, MODOP sheets, quizzes),

o Monitoring of tool adoption KPIs (on the internal training platform),

o Implementation of a series of teasers and light training.

Supporting transformation at AXA France on various topics:

Change Management:

- Change management strategy (Communication, training path)

- Collection and analysis of end-user needs/expectations (internal clients, external clients)

- Lessons learned (REX)

Training Path:

- Design of training paths (according to target audience and objectives) with various stakeholders (business experts, IT, Training Department)

- Design of training materials (e-learning modules, user guides, MODOP sheets, quizzes)

Project Management:

- Organization and launch of project kick-offs

- Monitoring of three deployments (internal management tool, print management tool, Guidewire tool upgrade deployment)

- Monitoring of user testing sessions, business testing (business acceptance testing)

- Coordination of workshops with various stakeholders (IT, business, Communication Department, Training Department, Business, partners, etc.) at different levels of the company

- KPI monitoring and action plan

Communication:

- Communication strategy (communication plan, definition of target audiences, message, method, and purpose)

- Design of communication campaigns (newsletters, Yammer posts, Teams posts, intranet)

- Writing communication articles

Skills: Digital project management · Content strategy · Project coordination · Training · · Change management