Salma Rekiouak

I help European and international companies identify partners, distributors, clients, and business opportunities in Morocco, French-speaking Africa, and Gulf markets through direct on-the-ground access and qualified local networks.

With over 22 years of experience across Morocco, West Africa, the Gulf, and Europe, including 13 years managing a B2B agency in Casablanca, I support business development projects in relationship-driven and complex markets.

My main responsibilities:

• Sourcing qualified partners, distributors, and B2B prospects (Morocco, Ivory Coast, Senegal)

• Identifying and mapping local business opportunities

• Organizing and coordinating business trips (scheduling, appointments, introductions)

• On-the-ground support during local meetings and negotiations

• Business introductions and access to reliable local networks

Working languages: French · Arabic · English

Management of a B2B agency specializing in business development and corporate communication projects.

Supporting local and international companies in their development in the Moroccan and African markets through missions focused on visibility, networking, and commercial activation.

Main responsibilities:

• Management of B2B projects for companies operating in the Moroccan and African markets

• Coordination of business development and new market access initiatives

• Organization of networking and professional event arrangements

• Interface between international companies and local economic actors

• Contribution to multi-sector business development projects

Support for girls' education and income-generating activities in rural areas.