Salman A.

Strategic Client Management & Roadmaps: Main point of contact for high-volume key accounts; analysis of complex business cases and performance data to create prioritized, profit-oriented growth roadmaps. Team Orchestration & Quality Assurance: Professional leadership and coordination of specialist teams in Campaign Management, Copywriting, Design, and Tracking according to clear timelines and joint performance targets; responsibility for the content and visual excellence of all reports and pitches. Revenue Responsibility & Budget Allocation: Management of significant media budgets with full P&L responsibility; data-based identification and successful placement of cross-selling and up-selling potentials with a direct impact on customer revenue. AI Integration: Conception and rollout of "Ads Genie", a customized, GPT-based AI model for automated ad creative and text analysis, as well as for increasing efficiency in the targeting process.

Major Client Support & Strategy Calls: Preparation, leadership, and moderation of regular strategy and review calls with demanding B2B and E-commerce clients to present valid KPI insights (ROAS, POAS, Conversion Maximization). Data-Driven Decision Making: Continuous performance monitoring and close collaboration with operational campaign management to implement levers for significant CAC reduction and profitability increase. Multichannel Concepts: Development of integrated strategies with close involvement of web analytics platforms (GA4), advanced UTM tracking, and visualization tools (Tableau, Looker).

E-commerce & Performance Growth: Conception and scaling of high-converting PPC campaigns (Google Ads, Search, Shopping) in the regional e-commerce environment; sustainable increase of the conversion rate from 15% to 35%. Optimization & Testing: A/B testing of creatives, landing pages, and target groups for data-based revenue and profit increase.