Freelancer profile translated to English.
Back to original languageAbout Salma
Senior PO/PM with 8 years of experience in consulting and product environments, I help organizations transform an idea, a tool, or a project into a clear, prioritized, and truly adopted product.
I intervene where:
- the product vision is unclear
- business needs are constantly evolving
- teams are not aligned
- the backlog becomes unmanageable
- the product is delivered... but poorly adopted
My role is to bring back meaning, clarity, and rhythm to transform an idea or tool into a product that is actually used.
What I bring concretely:
- Scoping & discovery (workshops, user needs, prioritization)
- Business value-oriented roadmap & backlog
- Agile delivery management (Scrum/Kanban)
- Business, tech, and user coordination
- Product governance and rituals
- Change management support
- Continuous improvement & impact measurement
My added value:
✔ Rapid understanding of business challenges
✔ Fluent communication with technical and non-technical teams
✔ Structuring and prioritization in complex contexts
✔ Results and user adoption oriented
I don't just "manage a backlog":I help teams make the right product decisions.
I intervene in contexts of:
- Digital transformation
- Redesign of internal tools / data / IS
- Product creation or takeover
- Structuring a product team
With the main objective:deliver a product that works... and above all that is truly useful.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Ministère de l'interieurDATA PO/PMPUBLIC SECTORNovember 2024 - Today (1 year and 9 months)Paris, FranceWithin the modernization program for Road Education and Driving Licenses (ERPC), managed in SAFe mode within the Ministry of the Interior. The DATA platform aims to make data related to exams, candidates, inspectors, and performance indicators reliable, industrialized, and valued...As a Data Product Owner / Product Manager, I support the definition of needs, roadmap management, data quality, and product adoption by users.
- OrangeProduct OwnerTELECOMMUNICATIONSJanuary 2020 - August 2022 (2 years and 7 months)Paris, FranceImplementation of a new financial reporting solution within Orange France's financial departments. Orange France wished to be supported in managing the project scope, data migration, creation and deployment of financial reporting, then in change management and the implementation of the training strategy for the 300 users in France.
- EDFProduct OwnerENERGY AND UTILITIESJanuary 2018 - December 2019 (1 year and 11 months)Paris, FranceWithin EDF's Information Systems Department, in the Multichannel Contacts division, the INCA project was launched to meet the need to automate SMS and email marketing campaigns for mass market and business segment customers. This project relies on precise targeting, based on data warehouse exploitation.
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Education
- International Operational MarketingParis 102016Marketing, gestion de projet, AMOA, IT, stratégie, communication
Certifications
- SAFe 6 Product Owner/Product ManagerScaled Agile