Description

I'm Salma, a designer based in Rabat. I work across brand identity, motion, and 3D, building visual systems and then bringing them to life.

I recently completed my master's in graphic design (with the jury's highest distinction), and my work runs from full brand identities and packaging to bilingual Arabic/French typography, signage systems, and UI. What I care about most is the part people skim past: how a name moves, how a colour feels, why a mark sticks.

Recent projects include a bilingual identity and signage system for a creative hub in Rabat, a heritage brand rebrand with full packaging, and a complete UX/UI case study for a health app, from user research through to the final design system.

Tools: Adobe Creative Suite, After Effects, Blender, Figma

Languages: French, Arabic, English

Available for freelance, brand identity, motion design, 3D product visuals, and UI.

Languages

English
Fluent
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Avant-scène
Internship
ENTERTAINMENT AND LEISURE
February 2025 - May 2025 (3 months)
Rabat, Morocco
Responsibilities :
Adaptation of brand guidelines for print and digital media (LED screens, banners, catalogs). Projects: Morocco Gaming Expo (branding), Fruit Logistica (catalog edition), Salon du Livre Paris.
Adobe Creative Suite Design banner Graphic Design Editorial Design
Wafa Assurance
Internship
June 2024 - August 2024 (2 months)
Casablanca, Morocco
User research and participation in design sprints. Improvement of the customer experience with interactive prototypes.
AMTIC Morocco
Internship
July 2023 - August 2023 (1 month)
Rabat, Morocco
Execution of creative briefs and client presentations. Creation of visual content for social media. Video editing and copywriting