About Salma
Arabic
Native or bilingual
French
Native or bilingual
English
Conversational
Experience
- CIMRHead Of Digital MarketingBANKING AND INSURANCEAugust 2017 - Today (8 years and 10 months)Casablanca, MoroccoAs part of the digitalization of CIMR, the creation, management, and development of the digital marketing department are my responsibility.Tasks performed:- Creation and development of the digital marketing department- Development of a digital strategy based on social selling / Prospect acquisition- Development of sales for the commercial department- Management of commercial communication to identify and collect leads for all products- Management of leads and commercial databases (Cleaning, conversion into hot leads...)- CRM management to ensure full use of its features (Hubspot + SAP Marketing Cloud)- Organization of contests and raffles- Management of digital projects (legal, technical, and functional)
- B TechnologiesDigital ConsultantMarch 2017 - September 2017 (6 months)FranceImplementation of a digital strategy for an accounting and auditing firm. Tasks performed: Development of the digital strategy based on the communication plan developed. Management of the website development project. Training in Community Management and monitoring.
- Share ConseilSenior Account and Digital ManagerDIGITAL AND ITMarch 2016 - February 2017 (11 months)Casablanca, MoroccoShare Conseil has been a pioneer in developing innovative and Never Done Before concepts. From 3D to 360°, including Live Streaming and Virtual Showrooms, Share Conseil has achieved about ten of the most beautiful digital projects in Morocco over the last 3 years!
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Education
- Information Scientist Degree, Information Sciences / Digital Marketing / DMS / Librarianship / E-reputation / MarketingSchool of Engineering in Information Sciences2012Diplôme d'informatiste, Sciences de l'information / Marketing Digital / GED / Bibliothéconomie / E-réputation / Marketing