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Salma El MoustafidSE

Salma El Moustafid

AI Content Strategist & Marketing Consultant

€100/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Salma

I help startups, individuals, and growing companies build content systems that actually work. MSc Marketing (UC3M Madrid), with hands-on experience designing AI-augmented content pipelines, market research frameworks, and growth strategies across four markets.
I work in multiple languages which means I can research, write, and deliver without translation layers slowing things down.
What I typically help with: AI-powered content strategy and production, market research and consumer insight reports, GEO/SEO content, and cross-cultural campaign support for brands entering EMEA markets.
I take ownership fast, deliver clean work, and don't need handholding to get started.
  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • French

    Native or bilingual

  • Turkish

    Fluent

  • Spanish

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Freelance
    AI Growth and Content Consultant
    DIGITAL AND IT
    January 2026 - March 2026 (2 months)
    Madrid, Spain
    • • Built end-to-end client engagement and content delivery systems for a pre-launch startup, managing stakeholder expectations, sprint planning, and output alignment from zero.
    • • Identified client growth objectives upfront and designed delivery frameworks to track and hit them, a direct parallel to pipeline management and opportunity development.
    • • Maintained full accountability over client communications and milestones, independently, with no supervisor oversight.
    Notion Agile Project Management Prompt engineering Business plan AI Automation
  • Freelance
    Independent Researcher
    RESEARCH
    January 2025 - January 2026 (1 year)
    Madrid, Spain
    Multi-country mixed-methods study on Gen Z consumer behaviour, cultural proximity, and brand authenticity across Spain, Morocco, India, and China.
    • • Conducted structured interviews and focus groups across four markets, developing the discovery and listening skills that underpin strong client conversations.
    • • Translated complex cross-cultural data into clear frameworks and executive-level outputs, mirroring the work of synthesising client needs into solution positioning.
    • • Managed the full project lifecycle autonomously: scoping, execution, analysis, and delivery.
    Consumer Research IBM SPSS Academic Research
  • W-Adviser
    Market Research Intern
    CONSULTING AND AUDITS
    May 2024 - June 2024 (1 month)
    Casablanca, Morocco
    • • Ran consumer insight analysis and competitive benchmarking across multiple client portfolios to feed GTM strategies, directly supporting sales team decision-making.
    • • Facilitated focus groups and delivered executive-level reports that shaped campaign and commercial decisions for four clients.
    Consumer Research Marketing Benchmark Consumer Insights

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Education

  • Master of Science in Marketing
    Universidad Carlos III de Madrid
    2025
  • BBA in Management and Marketing
    Al Akhawayn University
    2023

Skill set

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