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Salma ElmousghiSE

Salma Elmousghi

Digital Project Manager (UX & Digital Strategy)

€345/day
Montreal, CA
3-7 years

Average response time: 1 hour

About Salma

I help companies successfully deliver and optimize their digital projects from strategy to execution.

With 7 years of experience in Canada, I specialize in digital transformation, UX optimization, and performance-driven strategies. I support organizations in managing their digital initiatives end-to-end, ensuring alignment between business goals, user needs, and technical teams.

I have worked across multiple industries including aerospace, health tech, and e-commerce, delivering high-impact projects in complex environments.

What I can help you with:

  • End-to-end digital project management
  • Website redesign and optimization
  • UX & conversion optimization
  • Coordination of cross-functional teams
  • Performance tracking and KPI improvement
  • French

    Fluent

  • English

    Fluent

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • RONA
    Digital Project Manager (Internal Consultant – UX & Digital Strategy)
    E-COMMERCE
    July 2023 - April 2026 (2 years and 9 months)
    Boucherville, QC, Canada
    • Analyze user behavior and identify optimization opportunities
    • UX/UI Strategy
    • Manage digital projects and coordinate internal and external teams
    • Lead website redesign and interface improvement initiatives
    • Implement A/B testing and monitor performance
    • Drive continuous improvement of user experience
    Digital Project Management Data analysis A/B testing Cross-functional Team Coordination User Experience Design
  • Innovitech
    CONSULTANTE WEB ETSTRATÉGIE DIGITALE
    DIGITAL AND IT
    December 2021 - July 2023 (1 year and 7 months)
    Montreal, Canada
    Managed multi-client digital projects in innovative environments (aerospace, health tech, deep tech) :

    CRIAQ (Aerospace – 50%)

    • Defined requirements, planned projects, and tracked deliverables
    • Coordinated internal teams and external partners
    • Developed digital strategies (acquisition, performance) and monitored KPIs

    MEDTEQ+ (Health Tech – 30%)

    • Led website redesign projects and coordinated project teams
    • Analyzed user data and identified optimization opportunities
    • Defined digital strategies and UX recommendations

    Innovitech & other clients (Photonics / Deep Tech – 20%)

    • Managed digital projects for technology-driven clients
    • Developed digital strategies aligned with business needs
    • Built dashboards and tracked performance
    Digital Strategy Data analysis kpi tracking Digital Project Management Functional specifications
  • Hachem
    E-commerce & Digital Marketing Manager
    E-COMMERCE
    December 2019 - September 2021 (1 year and 9 months)
    Mascouche, Canada
    • Defined and executed digital strategies (acquisition, performance)
    • Managed digital campaigns (Google Ads, Facebook Ads) and tracked performance
    • Analyzed data (Google Analytics) and identified optimization opportunities
    • Led website redesign projects (scoping, coordination, delivery)
    • Managed partnerships and sponsorships
    Digital Strategy Performance Marketing Conversion Optimization (CRO) Website Redesign Data analysis

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Education

  • Master’s Degree in E-commerce Management
    Université de Sherbrooke
    2019
  • Master’s Degree in Marketing & Sales
    IAE
    2017

Certifications

  • Project Portfolio Management Certification
    AFI
    2023

Skill set

Categories