Description

I help companies successfully deliver and optimize their digital projects from strategy to execution.

With 7 years of experience in Canada, I specialize in digital transformation, UX optimization, and performance-driven strategies. I support organizations in managing their digital initiatives end-to-end, ensuring alignment between business goals, user needs, and technical teams.

I have worked across multiple industries including aerospace, health tech, and e-commerce, delivering high-impact projects in complex environments.

What I can help you with:

End-to-end digital project management
Website redesign and optimization
UX & conversion optimization
Coordination of cross-functional teams
Performance tracking and KPI improvement

Languages

French
Fluent
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

RONA
Digital Project Manager (Internal Consultant – UX & Digital Strategy)
E-COMMERCE
July 2023 - April 2026 (2 years and 9 months)
Boucherville, QC, Canada
Analyze user behavior and identify optimization opportunities
UX/UI Strategy
Manage digital projects and coordinate internal and external teams
Lead website redesign and interface improvement initiatives
Implement A/B testing and monitor performance
Drive continuous improvement of user experience
Digital Project Management Data analysis A/B testing Cross-functional Team Coordination User Experience Design
Innovitech
CONSULTANTE WEB ETSTRATÉGIE DIGITALE
DIGITAL AND IT
December 2021 - July 2023 (1 year and 7 months)
Montreal, Canada
Managed multi-client digital projects in innovative environments (aerospace, health tech, deep tech) :

CRIAQ (Aerospace – 50%)

Defined requirements, planned projects, and tracked deliverables
Coordinated internal teams and external partners
Developed digital strategies (acquisition, performance) and monitored KPIs

MEDTEQ+ (Health Tech – 30%)

Led website redesign projects and coordinated project teams
Analyzed user data and identified optimization opportunities
Defined digital strategies and UX recommendations

Innovitech & other clients (Photonics / Deep Tech – 20%)

Managed digital projects for technology-driven clients
Developed digital strategies aligned with business needs
Built dashboards and tracked performance
Digital Strategy Data analysis kpi tracking Digital Project Management Functional specifications
Hachem
E-commerce & Digital Marketing Manager
E-COMMERCE
December 2019 - September 2021 (1 year and 9 months)
Mascouche, Canada
Defined and executed digital strategies (acquisition, performance)
Managed digital campaigns (Google Ads, Facebook Ads) and tracked performance
Analyzed data (Google Analytics) and identified optimization opportunities
Led website redesign projects (scoping, coordination, delivery)
Managed partnerships and sponsorships
Digital Strategy Performance Marketing Conversion Optimization (CRO) Website Redesign Data analysis