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About Salma

Are you looking for a freelancer who can give visibility to your brand, create engaging content, and structure your digital communication with a real strategic vision? I will help you develop your brand image and online presence through effective, creative editorial strategies tailored to your objectives.

Specializing in digital marketing, brand content, and social media, I support companies, brands, and institutions in content creation, social media management, and 360° communication project management. My goal: to transform your ideas into impactful content that enhances your brand awareness, engagement, and visibility.

Throughout my experiences, I have worked on:
• Digital and social media communication strategy,
• Editorial and visual content creation,
• Community management,
• Emailing & CRM campaigns,
• Web writing and storytelling,
• Digital project coordination,
• Multichannel communication campaign management,
• Print and digital material creation.

I can be involved in one-off missions or ongoing support: content strategy, editorial calendar, Instagram & LinkedIn management, newsletters, brand content, digital communication overhaul, or campaign launch.

Creative, rigorous, and responsive, I place great importance on content quality, brand consistency, and understanding each client's needs. I enjoy creating authentic, modern, and engaging communications that truly resonate with your audience.

Tools mastered: Canva, CapCut, Meta Business Suite, Hootsuite, Google Analytics, WordPress, HubSpot, Mailchimp, Figma.

Available for collaboration on projects in French or English.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

  • Spanish

    Basic

  • Turkish

    Conversational

Remote only
Primarily works remotely

Experience

  • FRANCE CIMENT
    Digital & CRM Project Manager / Digital Communications Manager | Permanent Contract
    CIVIL ENGINEERING
    October 2024 - May 2026 (1 year and 7 months)
    Paris, France
    Definition and deployment of digital and social media communication strategy. Development of monthly editorial calendars and coordination of content campaigns. Creation of multi-format content (social media, newsletters, website, CRM). Management and animation of social media communities. Management of digital campaigns focused on visibility, engagement, and brand awareness. Performance analysis (KPIs) and optimization of communication actions. Strategic watch and monitoring of digital trends. Coordination of digital projects with various service providers and agencies.
    Digital and Social Media Communication Strategy Content Creation & Brand Content CRM Social Media Social Media Strategy
  • FRANCE CIMENT
    Digital Communications Officer, Digital Project Manager
    CIVIL ENGINEERING
    July 2023 - July 2024 (1 year)
    Paris, France
    Management of digital and CRM projects: management of emailing campaigns, coordination of website UX redesigns, creation of digital content and communication materials, performance monitoring, and collaboration with agencies and service providers to enhance brand visibility and engagement.
    CRM Content Creation & Brand Content Project Management Social Media Photography
  • FRANCE CIMENT
    Digital Communications Officer
    CIVIL ENGINEERING
    July 2022 - August 2023 (1 year and 1 month)
    Paris, France
    Writing digital content (website, social media). UX redesign of websites. Management of emailing campaigns → +50% open rate. Creation of communication materials (brochures, flyers). Definition and deployment of digital and social media communication strategy: creation of multi-format content, social media management, editorial calendar development, digital campaign management, KPI analysis, and project coordination with agencies and service providers.
    Digital and Social Media Communication Strategy Social Media Strategy

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Education

  • Specialized Master
    SKEMA BUSINESS SCHOOL
    2024
    Master spécialisé
  • Master 2 - Grande École
    Y SCHOOLS (EX- GROUPE ESC TROYES)
    2023
    Master 2 - Grande École

Certifications

Skill set

Categories