About Salma
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Native or bilingual
Experience
- L'artisienFreelance - Transport Back OfficeFASHION AND COSMETICSApril 2025 - May 2025 (1 month)Paris, FranceFreelance – Transport & Billing Back OfficeDior High Jewelry 2025 Event – Cap Eden RocClient: L’ArtisienAs part of the Dior High Jewelry 2025 event at Cap Eden Roc, I was commissioned by L’Artisien to manage the transport back office. My responsibilities included:Coordination of VIP transfers (clients, Dior teams, talents) before and during the eventPrecise scheduling and optimization of driver and vehicle logisticsReal-time monitoring of arrivals/departures (flights, trains, accommodations) and adaptation to unforeseen circumstancesLiaison between on-site logistics teams, transport providers, and project managersUpdating tracking sheets, smooth information transmission, daily reportingAdministrative follow-up and billing for transport services (trip logs, validation, budget reporting)This role required rigor, responsiveness, and a perfect mastery of luxury standards, in a high-demand event context.
- Lavish Travel and ConciergeCO-FOUNDER AND DIRECTOR OF TRAVEL & LIFESTYLETRAVEL AND TOURISMFebruary 2024 - Today (2 years and 4 months)Neuilly-sur-Seine, France
- Website creation
- Creation of the strategic vision and exploration of new market opportunities.
- Establishment of key partnerships and strategic alliances.
- Operations Management:
- Supervision of travel and lifestyle service planning and management.
- Optimization of operational processes to ensure efficiency and quality.
- Recruitment, training, and management of a team of professionals.
- Definition and monitoring of team objectives with specific KPIs.
- Development and maintenance of strong relationships with international high-end clientele.
- Customization of services to meet client expectations.
- Creation and management of an innovative range of travel and lifestyle offerings.
- Coordination with providers to ensure the quality of experiences.
- Planning and organization of private events (dinners, excursions, celebrations, trade shows, etc.).
- Supervision of event logistics and operations to ensure their success.
- Development and implementation of marketing strategies.
- Development of communication content and management of social media presence.
- Development and monitoring of operational budgets.
- Analysis of financial performance and negotiation with suppliers. Monitoring market trends and proposing new ideas.
- Improvement of internal processes and implementation of new technological tools.
- Project Manager for IMF 2023 Event in Morocco for Cardel Group (Freelance) Project management for the IMF 2023 event, coordination of teams and providers.
- Supervision of on-site logistics and operations to ensure the event's success.
- Le CollectionistTEAM LEAD CONCIERGEREAL ESTATEApril 2023 - June 2023 (2 months)Paris, France
- Organization of arrival and customized stays, ensuring personalized welcome and coordination of transfers and welcome services.
- Planning and execution of private events (dinners, excursions, celebrations) in collaboration with quality providers.
- Preparation and presentation of detailed quotes for services requested before and during the stay, negotiation of competitive rates.
- Ensuring the smooth running of each stay through regular follow-up with clients and providers, rapid resolution of any issues.
- Creation and distribution of detailed schedules including all booked activities and services, real-time updates according to client requests.
- Coordination with local teams to ensure the proper execution of services and compliance with quality standards and client expectations.
- Personalization of client welcome by creating unique tailor-made experiences and collecting post-stay feedback for continuous improvement of the service offering.
- Development and management of an international client portfolio for loyalty.
- Management of relationships with existing partners in several destinations in Europe and internationally (Croatia, Morocco, Italy, Portugal, South Africa, etc.) and sourcing new partners.
- Writing guides and catalogs presenting destinations, services, and experiences in multiple languages.
- Management of complete billing for clients and providers.
- Constant updating of concierge tools.
- Development of communication materials.
- Contribution to the improvement of existing processes and support in the implementation of new tools.
- Management of a team of 10 concierges (training, monitoring, support). Implementation and monitoring of KPIs.
- Liaison with the Paris concierge for the implementation of global tools and processes.
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Education
- Master of Business Administration (MBA) Specialization in FashionIMF BUSINESS SCHOOLMaster en Administration des Entreprises (MBA) Spécialité Mode
- Marketing and Market ResearchUNIVERSITY OF MALAGA2019Marketing et Étude de Marchés