Salma Elgrich

Develop and deploy targeted communication plans for CRM users (Salesforce). Collaborate in an agile environment with Product Owners and technical teams, following developments throughout sprints. Participate in valorizing finalized User Stories, ensuring their communication to users during production releases (MEP). Design and distribute content adapted to releases: Salesforce demonstrations, tutorials, newsletters, intranet (SharePoint). Implement emergency communications in case of incidents or operational problems. Analyze content performance using KPIs (engagement, adoption) and propose optimizations. Lead internal communities to foster engagement and best practice sharing. Produce monthly reports to track performance and recommend areas for improvement.

Develop marketing strategies for various clients. Develop and execute specific communication plans for each brand. Select the most relevant communication channels for each brand. Ensure consistency between brand identity and communication plan. Manage and coordinate media campaigns for multiple brands. Create attractive and effective promotional materials. Maintain the graphic consistency of materials for each brand. Monitor campaign performance and provide detailed reports. Manage e-commerce sites on WordPress.

Manage the company's social media. Supervise a team for the creation of promotional books. Create an opening book for the unique club Fitness. Produce content for the company's social media. Manage customer relations using a CRM tool (Qalqul).