Freelancer profile translated to English.
Back to original languageAbout Salma
Hello,
With 5 years of experience in digital marketing, I have held the positions of Marketing & Communication Manager for companies in sectors such as tourism, leisure, and non-profit.
I am now an independent Marketing and Social Media Consultant. I enjoy working on projects with significant interpersonal interaction, creativity, and concrete, operational objectives! I want to help you define and develop your online and offline strategies and achieve your goals.
I convey your company's values, your offer, your services, or your products, and I seek engagement and loyalty from internet users.
My services and skills:
- Implementation of a digital marketing strategy and its application;
- Market research
- Management of social networks, websites, and client web platforms;
- Creation of press releases, posters, flyers
- Newsletter writing
- Benchmark and competitive intelligence
Focus on community management:
- Implementation of a social media strategy
- Content creation for social media posts
- Community development and management
- Management of your brand's e-reputation and comment moderation
- Management of Ads campaigns
Positive, creative, and attentive, I place great importance on client expectations and the desired outcome.
See you soon,
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- IndependantFreelance Marketing ConsultantJune 2019 - Today (7 years)Lyon, France- Social Media Management: strategy - Community Management - Influencer Marketing- Market research & business plan- Creation of showcase and E-commerce websites on WordPress & Shopify: > fgsophro.fr > avenzalab.com > frimarestauration.com > frimaeurope.com > ayurnaturformations.com > lafoliedubavoir.com
- Vacances ULVFMarketing Manager - CM - EventsOctober 2015 - May 2019 (3 years and 7 months)Saint-Étienne, France➡ Operational marketing, digital, and communication actions- Implementation of actions defined in the annual online and offline marketing plan- Design, graphic, and budget monitoring of communication and sales support materials (3 annual catalogs; 5 segmented brochures; 5 geographical sectors, 20 ULVF establishments)- Event organization (5 annual trade shows, inaugurations, 4 annual Eductours, street Marketing)- Development of media and commercial partnerships (advertisements, donations, sponsorships...)- Deployment of the digital animation plan (editorial content, native advertising, contests...) ➡ Technological, strategic, and market research:- Study of consumer behavior (web, point of sale, phone)- Competitive intelligence on competitor positioning and tools used- Market reporting and proposal of action plans and offer evolutions ➡ Community Management- Social media management- Influencer marketing creation- Strategic watch- Market analysis
- UNION NATIONALE DES ASSOCIATIONS DE TOURISME ET DE PLEIN AIR DE AUVERGNE RHONE ALPES (UNAT AURA)Marketing & Events Project ManagerMarch 2014 - July 2015 (1 year and 4 months)1 Espl. François Mitterrand, 69002 Lyon, France- Organization of the 4th edition of the "Culture and Holidays for All" Solidarity Weekend on June 20 & 21, 2015 - 1000 people
- Fundraising and management of partnership and sponsorship relations;
- Creation of the event website, audience monitoring, and reporting;
- Participation in the creation of communication tools and coordination with the press agency (press releases, brochures);
- Management of the event budget (€90,110);
- Monitoring of programming, registrations, and event logistics;
- Coordination of the event on the day, management of participants, activity déroulement, filming on site
- Development of the post-event report;
- Holiday assistance program for young people in the Rhône-Alpes region aged 16-25 (2nd edition)- Competitive intelligence on associative products for holiday assistance;
- Community management and social marketing (Facebook and Twitter);
- Participation in the management of advertising banner campaigns;
- Participation in the implementation of sales arguments for the program's commercialization;
- Participation in the management of the partner database;
- Participation in the management of the online booking platform for youth stays
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Education
- Master 2 (M2), Entrepreneurship / Entrepreneurial StudiesUniversité Lumière (Lyon II)2014Master 2 (M2), Entrepreneuriat / études entrepreneuriales
- Master 2 (M2), Services Development and Marketing (Tourism, Sport & Leisure)Université Lumière (Lyon II)2013Master 2 (M2), Développement et Marketing des Services (Tourisme, Sport & Loisirs)