About Salma
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Experience
- OptimallDigital marketing and communicationFebruary 2025 - May 2025 (3 months)Paris, FranceContribution to B2B marketing strategy to promote services to partner companies and brands. Creation of digital content (visuals, publications, presentations) for online and offline communication. Management of the editorial calendar and participation in content distribution on professional social networks. Competitive and sectoral watch to identify marketing trends and best practices in retail and commercial spaces. Collaboration with the sales team to support marketing campaigns and prospecting for new clients. Assistance in organizing and promoting B2B events to enhance company visibility. Participation in analyzing campaign performance to suggest areas for improvement.
- PROXI DISTRIBUTIONDigital Marketing ManagerSeptember 2022 - October 2024 (2 years and 1 month)Implementation of digital strategy: SEO, online advertising, social media content. Analysis of marketing data to guide actions and improve visibility. Management of advertising campaigns and optimization of results.
- créatrice de contenusInfluence & Partnerships ManagerAugust 2021 - September 2022 (1 year and 1 month)Paris, FranceNegotiation and management of partnerships with influential brands. Creation and dissemination of sponsored content with high audience reach. Analysis of outcomes and campaign optimization to maximize impact. Online community management and brand image management.
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Education
- Master, Experte en stratégie et transformation digitaleDSP Digital School of Paris2024Master, Experte en stratégie et transformation digitale
- MBA1 - Communication et relations publiquesISCID-CO2022MBA 1