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Salma BouraraSB

Salma Bourara

Expert in strategy and digital transformation

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Salma

**Expert in strategy and digital transformation**, I support companies, entrepreneurs, and freelancers in developing and structuring their digital presence.


My approach is both **strategic and operational**; I don't just provide recommendations, I implement concrete solutions tailored to each client's business objectives.
I work on all digital levers, including global digital strategy, branding and visual identity, website creation and optimization, digital project management, content strategy, and support for digital transformation.

Thanks tospecialized training in strategy and digital transformationand several experiences in digital marketing, web, and project management, I am able to **manage projects from A to Z**, from **strategic thinking to execution**.

My goal:to help my clients gain visibility, consistency, and performance, while building a sustainable digital strategyaligned with their values and ambitions.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • Optimall
    Digital marketing and communication
    February 2025 - May 2025 (3 months)
    Paris, France
    Contribution to B2B marketing strategy to promote services to partner companies and brands. Creation of digital content (visuals, publications, presentations) for online and offline communication. Management of the editorial calendar and participation in content distribution on professional social networks. Competitive and sectoral watch to identify marketing trends and best practices in retail and commercial spaces. Collaboration with the sales team to support marketing campaigns and prospecting for new clients. Assistance in organizing and promoting B2B events to enhance company visibility. Participation in analyzing campaign performance to suggest areas for improvement.
    Digital transformation Digital marketing strategy Branding and visual identity marketing-and-communication-planning Digital strategy consulting
  • PROXI DISTRIBUTION
    Digital Marketing Manager
    September 2022 - October 2024 (2 years and 1 month)
    Implementation of digital strategy: SEO, online advertising, social media content. Analysis of marketing data to guide actions and improve visibility. Management of advertising campaigns and optimization of results.
  • créatrice de contenus
    Influence & Partnerships Manager
    August 2021 - September 2022 (1 year and 1 month)
    Paris, France
    Negotiation and management of partnerships with influential brands. Creation and dissemination of sponsored content with high audience reach. Analysis of outcomes and campaign optimization to maximize impact. Online community management and brand image management.
    Digital strategy consulting Community management Brand image consulting Performance analysis Content strategy

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Education

  • Master, Experte en stratégie et transformation digitale
    DSP Digital School of Paris
    2024
    Master, Experte en stratégie et transformation digitale
  • MBA1 - Communication et relations publiques
    ISCID-CO
    2022
    MBA 1

Certifications

  • Mastery of quality in Web projects
    Opquast
    2023
    https://certificates.opquast.com/certificate/AYT1V7
    Prevent risks, strengthen Web quality assurance Know best practices, their design, and their use Master the vocabulary and professions of Web projects Consider user diversity and requirements Use a Web quality checklist

Skill set

Categories