About Salma
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Chinese
Conversational
Experience
- AI FASHION STUDIOFounder & Creative DirectorSOCIAL NETWORKSJanuary 2023 - Today (3 years and 7 months)Leading the revolution of fashion photography through Generative AI.I help e-commerce brands and fashion labels eliminate traditional photoshoot costs by 90% while increasing their speed-to-market. My studio specializes in creating high-end, photorealistic virtual models that showcase garments with 100% texture and fit accuracy.Key achievements:Flat-Lay to Model Transformation: Converted flat clothing images into premium editorial lookbooks.Diversity & Inclusion: Generated custom AI models of any ethnicity and gender to match brand identities.Cost Optimization: Reduced visual content production budgets for clients by replacing physical studios with AI environments.High-Scale Production: Capable of delivering 50+ professional product shots in less than 48 hours.
- FreelanceE-commerce Visual StrategistSOCIAL NETWORKSJanuary 2023 - Today (3 years and 7 months)Optimization of visual identity for DNVB and E-commerce brands.Strategic support for brands in the transition to virtual content. My role is to ensure that the integration of AI does not degrade the brand perception, but elevates it to a "Luxury" standard.Key missions:Creation of "Lifestyle" settings (cities, nature, luxury) for product integration.High-definition retouching and post-production to ensure 4K rendering.Visual consistency: Creation of recurring virtual models for brand storytelling.
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Education
- Dual Degree in Economics & ManagementCESEM Programme2018Dual Degree in Economics & Management
- MobilityUniversity of Hong Kong2018Mobility