Freelancer profile translated to English.
Back to original languageAbout Salma
đź‘‹ Hello!
I specialize in digital acquisition and performance marketing, with strong expertise in SEA, SEO, and local SEO (GEO).
🎯 What I can bring to you:
Optimization and management of your Google Ads & Meta Ads campaigns to maximize your ROI
Implementation of SEO & GEO strategies to improve your organic and local visibility
Analysis and optimization of your conversion funnels (CRO, A/B testing, tracking)
KPI piloting and clear reporting for data-driven decisions
🚀 My experience
Creation, management, and optimization of SEA campaigns with continuous performance improvement
Increase in organic traffic (+20%) through data-driven SEO strategies
Conversion rate optimization (+18%) by improving the user journey
In-depth analysis of KPIs (CPC, ROAS, conversion rate, engagement, user behavior)
đź’ˇ Why work with me?
I am performance and measurable results oriented
I combine strategy and data analysis for concrete actions
I am rigorous, proactive, and a good proposer
I quickly adapt to your sector and your business objectives
đź“©Ready to scale your acquisition and improve your profitability?Contact me!!
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- kamelecomDIGITAL PROJECT MANAGERCONSULTING AND AUDITSJanuary 2025 - February 2026 (1 year and 1 month)Lille, FranceSEA: creation, management, and optimization of Google Ads and Meta Ads campaignsSEO / GEO: optimization of natural and local referencing to improve visibilityImplementation and optimization of CRM (Email) campaignsAnalysis of e-commerce KPIs (conversion, engagement rate, user behavior)
- Opportunity ImportVirtual AssistantNovember 2024 - January 2025 (2 months)CanadaBilling and payment management via QuickBooksClient follow-up and administrative report updatesProduct catalog updates and managementSupplier relationship follow-up (orders, deadlines, communication)
- SearchBooster,SEO Project ManagerAugust 2023 - September 2024 (1 year and 1 month)Paris, FranceWebsite optimization (Prestashop, WordPress, Shopify): internal linking, meta descriptions.Performed +30 SEO pre-audits (technical, content, netlinking) for B2B/B2C clients.Wrote & corrected +50 SEO articles, in French and English.Created editorial plans & managed content for (Runimmo, Comme un Roi, Denteka…)Contributed to social media strategy (posts, planning, visuals).Implemented backlink campaigns and keyword research with SEMrush and Majestic.👉Result: +30% average organic traffic, improved visibility, and qualified lead generation
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Education
- Master in Digital MarketingDigital School of Paris2025Spécialisation en acquisition, rétention client et optimisation des parcours utilisateurs. Maîtrise des leviers digitaux : SEO, SEA, CRM, Growth Marketing, réseaux sociaux & e-commerce. Formation aux outils d’analyse de performance (Google Analytics, Klaviyo) et à la gestion de projet agile.
- Studies in Computer EngineeringSchool of Digital Engineering and Artificial Intelligence (EIDIA)2022Compétences en algorithmique et analyse de données. Maîtrise des langages Python, C, C++ et des langages web (HTML, CSS). Capacité à dialoguer avec des profils techniques et à piloter des projets digitaux complexes.