Freelancer profile translated to English.
Back to original languageAbout Salma
Launching a brand, repositioning an identity, or looking for someone to build a solid content strategy?
I work with brands that have something to say — and want to say it consistently.
After experience in an international agency (Dragon Rouge) and client-side (Bayard Jeunesse, media group), I founded Pimp My Hijab: a brand image consulting firm built from scratch, from strategy to commercial launch.
── What I handle ──
· Brand audit & strategy
· Brand positioning & platform
· Content strategy & editorial direction
· Identity creation (naming, territory, tone of voice)
· Cultural monitoring & market analysis
· Brand guidelines & user guides
── My areas of expertise ──
Fashion · Lifestyle · Urban & artistic culture · Intercultural markets
Modest fashion · Korean brands developing in Europe/France
── What makes me useful for international projects ──
Native French · C1 English · B2 Korean
(University year in Seoul, knowledge of the K-lifestyle/K-beauty market)
I work exclusively remotely. Available immediately.
French
Native or bilingual
English
Native or bilingual
Korean
Fluent
Remote only
Primarily works remotely
Experience
- Pimp My Hijab by WeirderFounder & Brand StrategistFASHION AND COSMETICSDecember 2025 - Today (8 months)– Building from scratch an image consulting brand for veiled women: positioning, Brand Universe Bible, visual & editorial identity, content strategy, pricing, physical and digital product catalog– Development of the service offering (image consultations, capsule wardrobe, color analysis, stylistic essence analysis) and client tools (intake forms, email sequences, analysis questionnaires)– Design and facilitation of an entrepreneurial workshop "Pimp My Start-Uper" for a WakeUp Afterwork event
- DRAGON ROUGEBrand Project ManagerCONSULTING AND AUDITSSeptember 2022 - July 2023 (10 months)Paris, France– Managing branding projects for key accounts, in coordination with design, strategy, and sales teams — from the brief phase to creative delivery– Writing creative briefs, conducting market research and cultural monitoring to inform strategic recommendations– Contribution to winning proposals for international clients [to be specified: sector/name if communicable]
- Bayard JeunesseAssistant Brand ManagerPUBLISHINGAugust 2023 - September 2024 (1 year and 1 month)Paris, France– Development and deployment of brand strategies and content campaigns for youth and family target audiences– Coordination with partner agencies to amplify campaign reach and reduce production times– Monitoring of content KPIs and analysis of editorial strategy performance
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Education
- Master Brand Strategy & Content ManagementINSEEC / Paris YNOV Campus2024
- Master Languages & ManagementUniversité Jean Moulin Lyon 32021Année d'échange à INHA University (Coréen du Sud)