Description

Strategic User Research Leader and Human Factors expert. I scale research operations and champion accessibility to build effortless, inclusive B2B and B2C products across digital and physical touchpoints.

I have a proven track record of scaling UX research functions from the ground up, driving product strategy, and saving millions in development costs by ensuring teams build the right product the first time. My expertise lies in translating complex human behavior into actionable, ethical insights that meet real-world needs.

Impact & expertise:

- Product Optimization: Instrumental in optimizing 30+ products, from concept to launch.

- Research Strategy: Expert in identifying core user needs, selecting high-impact research methodologies, and guiding cross-functional design and engineering teams.

- Inclusive Design: Dedicated to integrating accessibility and human factors seamlessly into the product development lifecycle.

Industry field of expertise

Languages

English
Native or bilingual
Swedish
Conversational

Workplace preferences

Remote only

Primarily works remotely

UX Fokus AB
Principal Consultant, User Experience Researcher & Human Factors
January 2017 - Today (9 years and 7 months)
Bjärred, Sweden
Clients include: IKEA, Axis Communications, Topp, Essity, Verisure & Sigma Connectivity:
Directed full-cycle User Research programs for multinational B2B and consumer tech clients, enhancing product understanding from pre-concept discovery to final validation.
Accelerated product and process maturity by establishing research standards and developing 'sell-in' strategies, seamlessly integrating UX work streams into agile development cycles.
Delivered strategic research and validation for high-profile client launches (e.g., AI Smart Glasses, VR headsets, Body worn cameras, and Home Security), significantly boosting market competitiveness.
Usability Human factors User Research Customer Journey User Interface Design
Inter IKEA Group
Senior UX Research Lead
E-COMMERCE
April 2017 - December 2025 (8 years and 8 months)
Malmö, Sweden
Established and scaled the UX Research function for IKEA Range Experience (REX), transforming it from a non-standard practice into an essential, cross-functional capability that embedded a customer-centric approach across online planning tools.
Provided crucial strategic customer insights that guided the development of all digital furnishing solutions, significantly enhancing the overall user experience.
Drove quality by integrating early and iterative usability testing into the development lifecycle, avoiding unnecessary re-work.
Deepened customer understanding by consistently leveraging qualitative insights to clarify the "why" behind quantitative data.
Optimized and globalized research reach across the IKEA franchise ecosystem by initiating a successful pivot from in-person to remote testing, necessitated by Covid
Mentored colleagues and established best practices in a variety of methodologies (qualitative, quantitative, moderated/unmoderated testing, customer journey mapping, Gen AI analytics), ensuring consistent, high-quality research output.
User Experience Design Usability Customer Journey Qualitative & Quantitative User Research
Baxter International Inc.
Senior Principal Human Factors Engineer
MEDICAL
August 2015 - December 2016 (1 year and 4 months)
Lund, Sweden
Drove the Human Factors Engineering (HFE) strategy and execution for the 'Akut' dialysis product line, guiding innovation from initial concept through to commercial release in close collaboration with Marketing and Engineering.
Secured critical regulatory approval for a major software update by planning and executing on-site usability testing with healthcare professionals in the USA, ensuring compliance and successful submission of HFE reports to the FDA.
Achieved a significant business win by developing a cost-effective counter-proposal that successfully secured a high-value internal project previously outsourced.
Co-generated 8 invention disclosures and drove the future product pipeline by initiating and leading internal innovation workshops.
Risk Management Risk analysis Human factors User Interface Design Usability