Freelancer profile translated to English.

Description

Is your growth still primarily based on your salespeople's prospecting? Is your marketing struggling to generate opportunities? Or does your CRM not allow you to effectively manage your business?

💬 Let's chat!

With over 10 years of marketing experience, I help growing B2B companies structure their acquisition, CRM, and processes to build more predictable growth.

🎯My goal:transform artisanal growth into structured, measurable, and sustainable growth.

I work on strategy, CRM, and operational activation:

→ Business-oriented marketing strategy

→ Structuring processes and aligning teams around the customer journey

→ Implementation and optimization of CRM (HubSpot)

→ Activation of marketing levers to better convert and retain your customers

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 50km)

FREELANCE
MARKETING STRATEGY CONSULTANT
October 2025 - Today (10 months)
🟠 HubSpot Missions Performed:
Deployment and structuring (Marketing Hub, Sales Hub, Service Hub)
Data modeling (lifecycle, scoring, pipelines)
Implementation of lead generation tools (landing pages, forms, nurturing)
Automation of customer journeys (prospecting, onboarding, retention, churn)
Creation of dashboards and management tools

✨Recent Projects:

*Positioning:Brand identity definition, website redesign

*Lead Gen:Implementation of Inbound Marketing strategy with definition of Lifecycle, Personas, content strategy, and marketing automation

*Customer Experience:Automated customer onboarding journey, implementation of customer satisfaction measurement, churn tracking process

*CRM Management:HubSpot optimization to meet business challenges

🚀Results:
Lead generation
Alignment with teams
Automation of actions in the customer journey
Implementation of objectives, processes, and KPIs throughout the customer journey
B2B Inbound Marketing HubSpot Digital Marketing Strategy RevOps
EURÉCIA - LOGICIEL SAAS RH
RELATIONSHIP MARKETING MANAGER
SOFTWARE PUBLISHING
October 2022 - September 2025 (2 years and 11 months)
Toulouse, France
🎯Objectives:
Improve and disseminate customer knowledge
Maximize customer experience throughout the journey
Develop growth based on the existing customer base
✨Key Projects:

*Customer Data:Customer scoring, customer survey plan, data segmentation and validation, definition and implementation of customer KPIs

*Customer Experience:Customer activation plan, automated customer onboarding journey, churn process improvement, Go-to-Market piloting for customers

*Customer Growth:Upsell strategy, customer ambassador program launch, development of testimonials and customer referrals

*Marketing Ops:Implementation of marketing automation, improvement of customer journey processes, reporting monitoring and setup, alignment and support of Product, CSM, and Care teams on the HubSpot tool.

*Management:Support of a team of 3 people, plus transversal management with customer-facing teams.

🚀Results:
NPS, customer satisfaction throughout the journey
Churn rate
Upsell rate, % of customer referrals in lead generation
Customer Experience Digital Marketing Strategy Customer Satisfaction Ambassador Program RevOps
EURÉCIA - LOGICIEL SAAS RH
DIGITAL MARKETING PROJECT MANAGER
SOFTWARE PUBLISHING
May 2020 - September 2022 (2 years and 4 months)
Toulouse, France
🎯Objectives:
Lead generation through an inbound marketing strategy
Maximize conversion on the existing lead base
Reliable tracking of acquisition KPIs
✨Key Projects:

*Content Strategy:Persona definition, editorial strategy per persona, content brief, relationship with writers, content distribution to maximize impact

*Lead Gen and Lead Nurturing:Monitoring acquisition activities (SEA, SEO, Social...), conversion optimization (A/B testing, smart content...), implementation of marketing automation with HubSpot

*Marketing Ops:Data reliability, marketing reporting and dashboards, process improvement, alignment with sales teams, Inbound KPI tracking

🚀Results:
Lead to MQL / MQL to customer conversion rate and delay
Landing page conversion rates
Conversion by persona, marketing channel
Inbound Marketing Digital Marketing Strategy Acquisition Strategy Content Marketing HubSpot Expert