Sally Maillot

• deployment and structuring (Hub Marketing, Hub Sales, Hub Service)
• data modeling (lifecycle, scoring, pipelines)
• implementation of lead generation systems (landing pages, forms, nurturing)
• automation of customer journeys (prospecting, onboarding, retention, churn)
• creation of dashboards and steering tools

*Positioning:Brand identity definition, website redesign*Lead Gen:Implementation of Inbound marketing strategy with definition of Lifecycle, Personas, content strategy, and marketing automation*Customer Experience:Automated customer onboarding journey, implementation of customer satisfaction measurement, churn tracking process*CRM Management:HubSpot optimization to meet business challenges

• Lead generation
• Alignment with teams
• Automation of actions in the customer journey
• Implementation of objectives, processes, and KPIs throughout the customer journey

• Improve and disseminate customer knowledge
• Maximize customer experience throughout the journey
• Drive growth from the existing customer base

*Customer Data:Customer scoring, customer survey plan, data segmentation and validation, definition and implementation of customer KPIs*Customer Experience:Customer activation plan, automation of the customer onboarding journey, improvement of the churn process, steering of Go-to-Markets for clients*Customer Growth:Upsell strategy, launch of a customer ambassador program, development of customer testimonials and referrals*Market Ops:Implementation of marketing automation, improvement of customer journey processes, monitoring and implementation of reporting, alignment and support of Product, CSM, and Care teams on the HubSpot tool.*Management:Support of a team of 3 people, plus transversal management with client-facing teams.

• NPS, customer satisfaction throughout the journey
• Churn rate
• Upsell rate, % of customer referrals in lead generation

• Lead generation through an inbound marketing strategy
• Maximize conversion from the existing lead base
• Reliable tracking of acquisition KPIs

*Content Strategy:Persona definition, editorial strategy per persona, content brief, liaison with content creators, content distribution to maximize impact*Lead Gen and Lead Nurturing:Tracking of acquisition actions (SEA, SEO, Social...), conversion optimization (A/B testing, smart content...), implementation of marketing automation with HubSpot*Marketing Ops:Data reliability, marketing reporting and dashboards, process improvement, alignment with sales teams, tracking of Inbound KPIs

• Lead-to-MQL / MQL-to-customer conversion rate and time
• Landing page conversion rate
• Conversion by persona, marketing lever