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Salimatou DialloSD

Salimatou Diallo

Digital Marketing & E-commerce Specialist

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Salimatou

Looking for a versatile, creative, and strategic individual to boost your brand or online store?
You've come to the right place.

My name is Sali, and I help brands to:

- Sell better and smarter

- Create a strong and coherent identity

- Engage their audience with impactful content

With over 5 years of experience in digital marketing, I have worked in both France and the United States, notably within a specialized Shopify agency where I supported brands in their e-commerce growth.

My dual background in fashion school and business school gives me a comprehensive vision: I combine strong creative sensitivity with a performance-oriented business approach.

🎯 What I can do for you concretely:

E-COMMERCE & SHOPIFY

- Shopify store creation or redesign

- SEO optimization, sales funnel implementation

- Email marketing (Klaviyo, Mailchimp), automation

- Daily management, performance analysis

DESIGN & BRAND UNIVERSE

- Logo creation, mood boards, color palettes

- Technical files for fashion (tech packs)

- Visual identity and art direction

STRATEGIC MARKETING

- Brand positioning & strategy

- Brand audit and recommendations

- Storytelling creation and content strategy

CONTENT CREATION & VIDEO EDITING

- Short & long-form video editing (Reels, TikTok, YouTube)

- Content adaptation for social media

- Planning, publication management, and social media strategy

TRANSLATION

- Fluent French / English translation

🤝 My approach is simple: listen, clarity, efficiency.
I am both strategic and creative, able to adapt to your needs to deliver professional, coherent, and results-oriented work.

My goal? To save you time, clarity... and improve performance.

📩 Let's discuss your project, I'll respond quickly and with pleasure!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • bakerly (NORAC),
    Digital Marketing & E-commerce Specialist
    October 2022 - May 2024 (1 year and 7 months)
    Miami, FL, USA
    I participated in the digital development of a French scale-up (food retail) in the American market:
    • 360° Strategy (brand, e-commerce, CRM): omnichannel consistency, reporting and action plans for management, e-mailing revenue multiplied by 10 in one year (Klaviyo)
    • E-commerce redesign (Shopify) & digitalization of customer service (Zendesk): optimization of the customer journey and revenue multiplied by 2 from one year to the next
    • Online/offline campaigns (six-figure product launch): management, KPI and ROI analysis
    • Market research & strategic repositioning: global audit for potential rebranding
    Shopify E-commerce digital-marketing branding
  • The OZ,
    Digital Marketing & E-commerce Assistant
    May 2022 - September 2022 (4 months)
    Paris, France
    I supported two fashion retail brands in their digital transition:
    • Omnichannel project management: coordination of marketing & sales strategies (Shopify), contributing to a +20% increase in online sales
    • User experience optimization: implementation of UX/UI optimizations based on customer research, increasing the conversion rate by +15%
    • Analysis & recommendations: monitoring KPIs (sales, traffic, user journey) and presenting strategic reports to senior management
  • Bettina Vermillon,
    Junior Business Developer
    August 2020 - May 2021 (9 months)
    Paris, France
    I supported the commercial and digital development strategy of a luxury brand:
    • Brand & influence strategy: deployment of an influencer campaign (+150% Instagram followers), acquisition of new retail partners, and increased brand awareness
    • B2B prospecting & negotiations: signing 15 luxury retail accounts
    • Sales & partnerships management: operational follow-up (distributor relations, reporting, product positioning), ensuring consistency between brand identity and customer experience

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Education

  • Master Grande École Program
    SKEMA BUSINESS SCHOOL
    2021
    Master Programme Grande École
  • Bachelor
    ESMOD
    2017
    Bachelor

Skill set

Categories