About Salimatou
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- bakerly (NORAC),Digital Marketing & E-commerce SpecialistOctober 2022 - May 2024 (1 year and 7 months)Miami, FL, USAI participated in the digital development of a French scale-up (food retail) in the American market:• 360° Strategy (brand, e-commerce, CRM): omnichannel consistency, reporting and action plans for management, e-mailing revenue multiplied by 10 in one year (Klaviyo)• E-commerce redesign (Shopify) & digitalization of customer service (Zendesk): optimization of the customer journey and revenue multiplied by 2 from one year to the next• Online/offline campaigns (six-figure product launch): management, KPI and ROI analysis• Market research & strategic repositioning: global audit for potential rebranding
- The OZ,Digital Marketing & E-commerce AssistantMay 2022 - September 2022 (4 months)Paris, FranceI supported two fashion retail brands in their digital transition:• Omnichannel project management: coordination of marketing & sales strategies (Shopify), contributing to a +20% increase in online sales• User experience optimization: implementation of UX/UI optimizations based on customer research, increasing the conversion rate by +15%• Analysis & recommendations: monitoring KPIs (sales, traffic, user journey) and presenting strategic reports to senior management
- Bettina Vermillon,Junior Business DeveloperAugust 2020 - May 2021 (9 months)Paris, FranceI supported the commercial and digital development strategy of a luxury brand:• Brand & influence strategy: deployment of an influencer campaign (+150% Instagram followers), acquisition of new retail partners, and increased brand awareness• B2B prospecting & negotiations: signing 15 luxury retail accounts• Sales & partnerships management: operational follow-up (distributor relations, reporting, product positioning), ensuring consistency between brand identity and customer experience
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Education
- Master Grande École ProgramSKEMA BUSINESS SCHOOL2021Master Programme Grande École
- BachelorESMOD2017Bachelor