Salima Bour

• ▪ Management of 2 new service offerings: 10-year extended warranty for thermodynamic water heaters aimed at the authorized network and remote monitoring for the manufacturer's technical intervention service

• ▪ Analysis of customer needs and usage to evolve the service offering

• ▪ Conducting market analyses and multi-service competitive intelligence to guide strategic decisions

• ▪ Development of arguments, sales support materials, and marketing tools, skills=[]

• ▪ Development and deployment of CAT & SEM brand strategies for a scope of 9 subsidiaries (Morocco and Central Africa)

• ▪ Elaboration of semi-annual pricing offers

• ▪ Cross-functional coordination with sales, supply chain, manufacturer, and partner teams to ensure smooth operations

• ▪ Analysis of markets and competition to identify growth opportunities and adjust commercial strategies

• ▪ Development of sales support tools and marketing materials (training, arguments, product supports)

Achievement

◦ ▪ AME – SEM - Outstanding contribution prize – Sales & Marketing – 2022

◦ ▪ AME – SEM- Highest market share and growth market share prize – 2023

◦ ▪ Sales growth of +60% and market share increase of +30% between 2021 & 2023, skills=[]

• ▪ Management of a B2B client portfolio representing approximately €4 million in annual turnover

• ▪ Market analysis and adaptation of commercial strategies

• ▪ Coordination of order and logistics flows

• ▪ Monitoring of commercial performance and reporting

• ▪ Functional supervision of two technicians for product quality control, skills=[]