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Maëlle SalaunMS

Maëlle Salaun

Influence Consultant | Influence & Talent Manager

€550/day
Bordeaux, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maëlle

I have been working in the influence sector for over 5 years, first client-side and then agency-side, I have supported brands in their influence strategies and campaigns, and content creators in managing their projects and developing their careers.

Today, I am an Influence (& Social Media) Consultant / Influence & Talent Manager / Influence Project Manager 👩🏽‍💻

These different stages of my career have allowed me to gain a certain knowledge of the influence sector, with a 360° vision: from the perspective of brands, agencies, and talents.

I work:
-> as an Influence Consultant / Influence Project Manager / Influence Manager: at an agency or client-side, supporting them with a complete and tailor-made influence strategy to meet their needs and objectives.
-> as a Talent Manager (i.e., influencer agent): for content creators (fashion, lifestyle, sports/running, food, mom, humor, beauty, etc.), supporting them in their projects and career development, including managing collaborations, creative & business strategy, relationships, and negotiations with brands and agencies.

Expertise:
- influence strategy
- influence marketing
- talent management / content creator management
- implementation & management of strategic and creative projects / influence campaigns
- influencer relations
- casting of profiles matching the brand, key moments, needs, etc.
- creative strategy
- brand image / brand content / personal branding
- social media strategy

📍 Bordeaux / Biarritz & surrounding areas
& Paris

Have a project? Let's discuss it!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Bordeaux (up to 10km), Paris (up to 10km), Biarritz (up to 10km)

Experience

  • Freelance
    Influence Consultant - Project Manager & Talent Manager
    SOCIAL NETWORKS
    November 2023 - Today (2 years and 9 months)
    Bordeaux, France
    👩🏽‍💻 Supporting creators, agencies, and brands in their influence projects and strategies.

    - Talent Management - managing content creators (Tiktok, Instagram, Youtube etc.)
    - Implementation & management of influence campaigns (Tiktok, Instagram, Youtube etc.)
    - Strategic & creative proposals
    - Development of tailor-made and strategic castings
    - Talent - agency - client relations

    I work:
    -> as an Influence Consultant / Influence Project Manager: at an agency or client-side, supporting them with a complete and tailor-made influence strategy to meet their needs and objectives.
    -> as a Talent Manager (i.e., influencer agent): for content creators (fashion, lifestyle, humor, beauty, food, mom, etc.), supporting them in managing their projects and career development.

    Expertise:
    - influence strategy
    - influence marketing
    - talent management / content creator management
    - implementation & management of strategic and creative projects / influence campaigns
    - influencer relations
    - casting of profiles matching the brand, key moments, needs, etc.
    - brand image / personal branding
    - PR
    - event management
    - social media

    📍 Paris / Bordeaux / Biarritz & surrounding areas
    Influencer Marketing Project Management Influence Strategies Talent Management Influence Management Influence Marketing Influence Strategy Sales Strategy Business Development Influence Campaign
  • Golden Influence
    Head of Influence Management - Talent Manager & Influence Project Manager
    SOCIAL NETWORKS
    November 2023 - June 2024 (7 months)
    Paris, France
    Manager of the Talent/Influence Management department

    Supporting creators and brands in their influence projects and strategies

    - Talent Management - managing content creators, supporting them in their projects & business
    - Project Management - implementation & management of strategic & creative campaigns
    - Business Development - acquisition strategies, identification & contact of potential leads and their needs, client portfolio management & follow-up, RFP responses
    - Strategic & creative proposals - casting development
    - Team Management
    - Development, implementation & improvement of internal processes - participation in agency development

    Talent & brand domains: fashion, lifestyle, beauty, humor, urbex, tech, gaming, creative, food, sports, mom, cinema, etc.
    Influencer Marketing Influencer Relations Influence Campaign Event Management Project Management Content Creation Influence Marketing Influence Strategy E-reputation Business Development Negotiation Commercial Negotiation Schedule Management
  • FOLL-OW
    Talent Manager (influencer agent)
    SOCIAL NETWORKS
    February 2022 - August 2023 (1 year and 6 months)
    Paris, France
    Managing the agency's talents
    > strategy - operational - business

    - Image Strategy: talent's personal branding, in line with their values and objectives
    - Business Strategy: defining business objectives and stakes, brainstorming, implementing pushes towards target brands, brand/client/agency relations
    - Schedule Management: organization, collaborations, filming/photoshoots, events, travel, appointments
    - Project/Campaign Management: negotiation, briefing, operation management & follow-up, analysis & reporting, casting recommendations
    - Photoshoot / filming organization
    - Business Content Creation: creative proposal according to the talent's and brand's image and objectives, development, execution
    - Organic Content Creation: creative proposal/AD, photoshoot/filming organization, photo and video creation assistance (Instagram, Youtube, TikTok)
    Influencer Marketing Influencer Relations Influence Strategy Social Media Project Management Event Management Content Creation Influence Marketing Personal Branding E-reputation Communication Strategy Sales Strategy Business Development Creative Brief Photoshoot Organization Filming Organization Negotiation Commercial Negotiation

Recommendations

Luana De MarcoLD
Ambre E.AE
Luana De Marco and 1 other person have recommended Maëlle

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Education

  • Master 2 - Luxury Communication & Marketing
    Sup de Pub
    2021
  • Master 1 - Digital Communication & Marketing
    Sup de Pub
    2020

Certifications

  • Learning7 - Marketing in a Digital World
    Learning7
    2019

Skill set

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