About Maëlle
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Experience
- FreelanceInfluence Consultant - Project Manager & Talent ManagerSOCIAL NETWORKSNovember 2023 - Today (2 years and 9 months)Bordeaux, France👩🏽💻 Supporting creators, agencies, and brands in their influence projects and strategies.- Talent Management - managing content creators (Tiktok, Instagram, Youtube etc.)- Implementation & management of influence campaigns (Tiktok, Instagram, Youtube etc.)- Strategic & creative proposals- Development of tailor-made and strategic castings- Talent - agency - client relationsI work:-> as an Influence Consultant / Influence Project Manager: at an agency or client-side, supporting them with a complete and tailor-made influence strategy to meet their needs and objectives.-> as a Talent Manager (i.e., influencer agent): for content creators (fashion, lifestyle, humor, beauty, food, mom, etc.), supporting them in managing their projects and career development.Expertise:- influence strategy- influence marketing- talent management / content creator management- implementation & management of strategic and creative projects / influence campaigns- influencer relations- casting of profiles matching the brand, key moments, needs, etc.- brand image / personal branding- PR- event management- social media📍 Paris / Bordeaux / Biarritz & surrounding areas
- Golden InfluenceHead of Influence Management - Talent Manager & Influence Project ManagerSOCIAL NETWORKSNovember 2023 - June 2024 (7 months)Paris, FranceManager of the Talent/Influence Management departmentSupporting creators and brands in their influence projects and strategies- Talent Management - managing content creators, supporting them in their projects & business- Project Management - implementation & management of strategic & creative campaigns- Business Development - acquisition strategies, identification & contact of potential leads and their needs, client portfolio management & follow-up, RFP responses- Strategic & creative proposals - casting development- Team Management- Development, implementation & improvement of internal processes - participation in agency developmentTalent & brand domains: fashion, lifestyle, beauty, humor, urbex, tech, gaming, creative, food, sports, mom, cinema, etc.
- FOLL-OWTalent Manager (influencer agent)SOCIAL NETWORKSFebruary 2022 - August 2023 (1 year and 6 months)Paris, FranceManaging the agency's talents> strategy - operational - business- Image Strategy: talent's personal branding, in line with their values and objectives- Business Strategy: defining business objectives and stakes, brainstorming, implementing pushes towards target brands, brand/client/agency relations- Schedule Management: organization, collaborations, filming/photoshoots, events, travel, appointments- Project/Campaign Management: negotiation, briefing, operation management & follow-up, analysis & reporting, casting recommendations- Photoshoot / filming organization- Business Content Creation: creative proposal according to the talent's and brand's image and objectives, development, execution- Organic Content Creation: creative proposal/AD, photoshoot/filming organization, photo and video creation assistance (Instagram, Youtube, TikTok)
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Education
- Master 2 - Luxury Communication & MarketingSup de Pub2021
- Master 1 - Digital Communication & MarketingSup de Pub2020
Certifications
- Learning7 - Marketing in a Digital WorldLearning72019