Freelancer profile translated to English.
Back to original languageAbout Salah
With several years of experience in digital advertising and B2B acquisition, I assist companies in managing and optimizing their advertising campaigns on Meta Ads, LinkedIn Ads, TikTok Ads, and Google Ads.
Key Skills:
- Digital advertising: Meta Ads Manager, Google Ads (Search, Display, YouTube Ads), LinkedIn Ads, TikTok Ads
- Analysis and reporting: Campaign Manager 360, Google Analytics, DoubleVerify, Excel
- Creation and optimization: WordPress, Shopify, Canva, MailChimp
- Tech & Web: HTML, CSS, Microsoft Office
Why work with me?
I have managed budgets of over €50K and optimized campaigns to maximize ROI and lead generation. My data-driven approach allows me to align performance and innovation.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- DentsuTRAFFIC MANAGERAugust 2023 - July 2024 (11 months)Toronto, ON, Canada
- Creation of advertising accounts and installation of tracking tools (pixels, UTMs) for accurate data collection.
- Definition of advertising strategy, objectives, targeting, and visuals in collaboration with the planning team.
- Creation, management, and optimization of campaigns on Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager to maximize ROI.
- Monitoring KPIs via Google Analytics to adjust campaigns in real-time and optimize user journeys.
- Implementation of A/B tests to refine targeting, creatives, and adjust campaigns to increase conversions.
- Drafting reports and strategic recommendations to improve the performance of advertising investments.
- Cossette MediaADVERTISING OPERATIONS COORDINATORAugust 2022 - July 2023 (11 months)Montreal, QC, Canada
- Collaboration with the planning team to define objectives and deploy media buying strategies. Launching campaigns on CM360 and platforms (Meta, TikTok, LinkedIn, Google Ads).
- Performance monitoring and data analysis to maximize impact.
- Continuous adjustments to optimize performance and achieve KPIs.
- Rapid response to technical issues to ensure optimal performance on CM360.
- Creation of PPC campaign reports with recommendations to improve future actions.
- Coordination with partners and platforms for efficient media buying management and alignment with objectives.
- L'HirondelleDIGITAL MARKETING MANAGERMarch 2022 - July 2022 (4 months)Montreal, QC, Canada
- Participation in the redesign of the WordPress site to improve user experience and SEO.
- Contribution to the marketing strategy and lead generation, aligned with business objectives.
- Management of Facebook Ads, LinkedIn Ads, and Google Ads campaigns to achieve KPIs.
- Analysis of campaign performance (CPC, CTR, ROI) and adjustments to maximize impact.
- Creation of content (images, videos, flyers) to support campaigns and strengthen the brand.
- Social media community management, with an increase of 2000 followers and a 50% improvement in engagement.
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Education
- MASTER IN DIGITAL MARKETINGUniversité Paris-Est2017MASTER EN MARKETING DIGITAL
- BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION AND INTERNATIONAL RELATIONS: DIGITAL MARKETING OPTIONUniversité Paris-Créteil2016LICENCE EN ADMINISTRATION DES AFFAIRES ET RELATIONS INTERNATIONALES : OPTION MARKETING DIGITAL