Salah-Eddine Atmane

Context & Role. Dynamics 365 CRM mission at BNP Paribas Real Estate to industrialize and make commercial and operational processes reliable. Role of technical consultant: gathering/clarifying needs, refining tasks, estimating and managing deliveries.

Main Achievements.

CRM Configuration: entities, forms, views, BPFs, validation rules, security, and hierarchies.

C# Developments: plugins and batch processes (transactions, validations, automations), handling Create/Update/Assign messages, business extensions.

Workflows / Power Automate: automation of milestones, notifications, SLAs, and inter-entity synchronization.

Web Resources: JavaScript/HTML for advanced UX (front-end logic, validations, masks, Ribbon commands).

Deployments: solution Import/Export strategy (separated configurations, environment variables), managed/unmanaged packaging, checklists, and quality control.

Software Quality: unit tests (service isolation, mocks), code reviews, and functional/technical logs.

Data Integration: SSIS for import/export flows, mappings, transformations, error handling, and recovery.

Results. Improved process quality, reduced production anomalies, and accelerated delivery cycles. Delivered documentation and skills transfer to BNP teams.

Technical Consultant Dynamics 365 / Power Platform – Fil Rouge, LEGGETT, PROVALLIANCE

End-to-end interventions to design, migrate, and industrialize business processes on Dynamics 365.

Fil Rouge (drug delivery for pharmacies): design of a "order → preparation → delivery → proof of delivery" management module. Development of PCFs in TypeScript/React (interactive tables, real-time tracking, signature/PoD, filters & KPIs) and C# plugins (business rules, slot/SLA calculation, notifications). Automations via Power Automate, logging, and unit tests for reliability.

LEGGETT (real estate, agent network): migration from Streak/GSuite to Dynamics 365 (mapping, ETL, data recovery), Gmail import into related activities (leads/opportunities), CRM configuration (real estate entities, BPFs, security), JavaScript forms (UX/validations), C# plugins (qualification, de-duplication), and C# batch processes for mass imports. Packaging and deployment of DEV → TEST → PROD solutions.

PROVALLIANCE (hairdressing franchises): JavaScript customization of forms and CRM configuration (data model, views, roles), development of PCFs consuming Web APIs (CreditSafe, SIRET API) for KYC enrichment and pre-filling, orchestrations with Power Apps (model-driven) and Power Automate (workflows, notifications).

Technical Consultant Dynamics 365 / Power Platform – LEGIO365 (new internal product: event management)

End-to-end management of a new "events" module within Legio365. Needs analysis with business stakeholders, task refinement, and batch planning. CRM configuration (entities, forms, views, BPFs, security), C# Plugin development for business logic (event creation/qualification, registrations/quotas, status rules, notifications), Workflows/Power Automate for milestone orchestration, reminders, and escalations. JavaScript (web resources) for advanced UX (validations, dynamic fields, Ribbon commands). Solution Import/Export & deployments (DEV → TEST → PROD) with environment variables and release checklists. SSRS reporting (dashboards, attendee lists, attendance rates), unit tests (mocks/isolated services), and UI tests to ensure regression and quality. Power Apps (model-driven) for the internal app, Power Automate for integrations and notifications.

Key Results: complete event traceability, reduction of operational errors, accelerated time-to-market, and reliable deployments.