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Sakina AlaouiSA

Sakina Alaoui

Digital, Social, Programmatic Consulting Director

€500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sakina

I master cross-channel digital levers, such as video, affiliate marketing, display, radio, DOOH, segmented TV, and social networks. I am an expert in media strategy development, campaign management and optimization on major DSP platforms, site and campaign tracking and trafficking, wrapping and quality measurement, and dashboard creation, analysis, and client recommendations. I am also a trainer in display and DV360 platforms, and I gladly share my knowledge and best practices. My goal is to create high-performing, innovative campaigns tailored to the needs and expectations of each advertiser.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance
    Media Consultant
    January 2024 - Today (2 years and 5 months)
    Lyon, France

    - Strategy development (projections and budgeting)
    - Campaign creation
    - Campaign optimization
    - Reporting and recommendations
  • oreegami
    Trainer
    December 2022 - Today (3 years and 6 months)
    Display Training DV360 Platform Training
  • WAAA Lyon
    Co-Founder
    September 2021 - Today (4 years and 9 months)
    7th Arr., Lyon, France
    Organization of inter-agency events in Lyon

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Education

  • Master 2 Digital Marketing, Marketing
    IDRAC Business School
    2017
    Master 2 Marketing Digital, Marketing
  • Master 1 Digital Marketing, Marketing
    IDRAC Business School
    2017
    Master 1 Marketing Digital, Marketing

Skill set (12)

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