Sakhavat S.

Presentation and Challenge

Tecsound Déco by Soprema contacted us to optimize their e-commerce site's SEO. The main objective was to implement SEO practices to structure the site architecture and optimize the entire site for high-performing natural referencing.

Specializing in acoustic solutions, the company offers a wide range of decorative products combining design and acoustic performance.

Our Solution

After in-depth keyword analysis, we developed a comprehensive SEO strategy, including:

Site Structure Optimization: Proposing a clear and high-performing structure, designed for natural referencing.

URL Optimization: Implementing concise URLs adapted to targeted queries.

Recommendations: Selection and prioritization of main keywords for each page and product.

In addition, we carried out:

In-depth analysis of page structure to identify opportunities and resolve potential blocking issues.

Optimization of HTML tags (Hn, meta-title, meta-description) to ensure their relevance and SEO impact.

Lexical field study: Enriching content to maximize its relevance to search intents.

Analysis and implementation of structured data (products, reviews, FAQ) to improve search engine understanding of the site.

Internal linking improvement: Creation and optimization of internal links to strengthen navigation and distribute "SEO juice".

Following an in-depth SEO audit, I defined and deployed a strategy aimed at sustainably improving Abrapa's website visibility on search engines. This involved technical site optimization (loading speed, structure, tags), creation and optimization of relevant content, as well as work on internal linking and strategic keywords.

These actions led to significant results with a +25% increase in traffic in the first year, followed by an additional progression of +17% in the second year.

Furthermore, I ensured regular monitoring of performance using analysis tools (traffic, user behavior, keyword positioning) to continuously adjust the strategy and maximize results.

Maison Lips is a family business established in Gertwiller since 1806, specializing in the artisanal production of gingerbread. With a physical store, a museum, and an online shop, they understand the importance of their website as a driver of sales and brand awareness, especially during the crucial year-end period.

The mission's objective was to optimize their e-commerce site's visibility before and during this peak season, by working simultaneously on natural referencing, conversion, and customer loyalty.

Key Figures

+19,300

2.2x

for online sales after the peak season

Content & SEO

To enhance the site's visibility, we focused on creating optimized content and improving key technical elements and tags. Concurrently, a Google Ads campaign was implemented to boost visibility during the year-end period. Result: in three months, two published content pieces alone generated over 19,300 visits.

Automations & Marketing

To maximize sales generated by this traffic, we set up several automation scenarios: abandoned cart recovery, cancelled order recovery, and an email campaign with a promotional code. These automations generated over €2,000 in additional sales during the period.

Concrete Results

Beyond the year-end period, this initial optimization work produced lasting effects: online sales doubled compared to the same period the previous year.