Description

I build the systems and AI agents that run businesses end-to-end. My day-to-day is hands-on: shipping production agentic workflows on Claude APIs, orchestrating n8n and Zapier across CRM, marketing, support and operations stacks, and connecting tools that were never designed to talk to each other. I diagnose what's broken, fix it, and document it so the team can actually run with it.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Rosebud Global
Chief Operating Officer and Lead Systems Builder
July 2025 - Today (11 months)
London, UK
• Build and run the platform layer for Rosebud's own operations and for client deployments. Daily work is
hands-on: connecting tools, fixing integrations, building workflows, debugging when things break.
• Architect end-to-end automation across CRM, marketing, support, comms and reporting. Common stack
includes n8n, Supabase, Zoho, Twilio, ElevenLabs and ManyChat, integrated through APIs into single
workflows.
• Build production AI workflows with Claude and Anthropic APIs, conversational flows in ManyChat, and
voice agents on ElevenLabs. Designed with human-in-the-loop checkpoints and audit trails.
• Run platform migrations and rollouts: email automation, CRM setup, ticketing, voice and SMS
infrastructure. Work includes data migration, integration mapping, testing and live cutover.
• Fix broken integrations and clean up data flow between systems. Most of the work lives at the seams
between platforms, which is where operational issues actually surface.
• Own documentation, testing, monitoring and access controls so every build is auditable and survives
without me. Train internal team and clients to operate the systems independently after handover.
• Manage the BDE team, dialler operation and supporting agents. Set commission, KPIs and ramp
pathways. Partner with the CEO on commercial direction.
AI Automation n8n LLM automation Marketing Automation
Ralph Lauren
Customer Journey Optimisation and Digital Commerce Manager, EMEA and LATAMSep
January 2022 - August 2025 (3 years and 7 months)
London, UK
• Owned the optimisation roadmap across EMEA and LATAM ecommerce sites. Worked across the full
digital stack: testing platforms, analytics, personalisation engines, CMS and reporting tools.
• Designed and ran A/B and multivariate tests across PDP, PLP, checkout and account journeys.
Hypotheses came from behavioural data and session insight, never from gut feel.
• Built personalisation strategies for regional buyer behaviour while keeping the global brand intact.
Worked with merchandising, brand and engineering to ship experience changes that moved conversion,
AOV and engagement.
• Set the reporting cadence and KPI
User Testing AB Tasty CRO
Digivate
CRO and User Research Executive
August 2020 - September 2022 (2 years and 1 month)
London, UK
• Ran CRO and user research for a portfolio of clients across fintech, banking, ecommerce and B2B.
Worked daily across multiple SaaS platforms per account: testing tools, analytics, CRM, email
automation, CMS.
• Carried out qualitative and quantitative research (usability testing, heuristic analysis, heatmap and
session review, user interviews) and shipped A/B tests across landing pages, funnels and onboarding
journeys.
• Built CRO roadmaps and integration recommendations for clients in regulated financial services
environments where data handling and compliance shaped what could and couldn't be tested.
• Presented findings and recommendations directly to client stakeholders. Made the case for sustained
investment in optimisation, not just one-off projects.