Description

I build the systems and AI agents that run businesses end-to-end. My work sits at the intersection of automation, integration and applied AI — connecting the tools companies already use into workflows that actually run in production, not just on a roadmap.

Most of my day-to-day is hands-on: shipping agentic workflows on Claude and Anthropic APIs, orchestrating workflows in n8n, Zapier and Make, and integrating CRM, marketing, support and operations stacks through APIs. I work across voice and SMS infrastructure (Twilio, ElevenLabs), conversational AI (ManyChat), and database layers (Supabase, PostgreSQL).

What I bring beyond the technical build is operational depth. I've spent years on the business side of digital — owning EMEA and LATAM digital commerce at Ralph Lauren and running CRO programmes for fintech and banking clients before that. So I don't just build automations. I figure out which automations matter, sequence them for compounding ROI, and design systems that survive the moment the founder steps back.

I work best with founders and operators who already know something is broken between their tools and want a builder who can diagnose it, fix it, and document it so the team can run with it.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Rosebud Global
Chief Operating Officer
July 2025 - Today (11 months)
London, UK
• • Set the firm's automation strategy. Decide which client functions to automate first, which to leave human, and how rollout is sequenced so clients see ROI within 90 days of go-live.
• • Built the productised playbook across seven verticals (Aesthetics, Legal, Property, Mortgage, Trades, Recruitment, Hospitality), turning recurring operational paterns into repeatable client blueprints.
• • Run client discovery and scoping. Diagnose where each business is actually breaking, then design a roadmap matched to growth stage, headcount and revenue rather than a fixed feature list.
• • Architect the systems we deliver: lead capture, CRM, onboarding, follow-up, internal comms, reporting. Stack varies by client but commonly includes n8n, Supabase, Zoho, Twilio, ElevenLabs and ManyChat.
• • Hold the bar on documentation, testing, monitoring and data integrity, so every build is auditable, GDPR compliant and survives the moment the founder steps out of the day-to-day.
• • Own the delivery roadmap. Sequence builds against capacity and tier complexity (T1 through Enterprise) to protect both margin and quality across a five-week deployment cycle.
• • Track outcomes that mater to clients: hours recovered, response time, conversion lift, pipeline velocity. Track internal metrics that mater to us: cycle time, post-launch stability, retention.
• • Lead onboarding, training and SOP handover, plus the hypercare layer that turns one-off builds into ongoing optimisation engagements.
• • Run Rosebud's own internal agent stack (lead generation, content, sales sequencing, client success, voice AI), so the firm operates on the same systems it sells.
• • Manage the BDE team, dialler operation and supporting agents across outbound, qualification and account management. Set commission, KPIs and ramp pathways.
• • Partner with the CEO on pricing, vertical expansion and commercial direction. Translate strategic decisions into operational reality across the business.
AI Automation AI Agent API System engineering marketing consultant
Ralph Lauren
Customer Journey Optimisation and Digital Commerce Manager, EMEA and LATAMSep
January 2022 - August 2025 (3 years and 7 months)
London, UK
• • Owned the optimisation roadmap across EMEA and LATAM ecommerce sites. Prioritised tests and personalisation work by traffic share and commercial value, not by who shouted loudest.
• • Designed and ran A/B and multivariate tests across PDP, PLP, checkout and account journeys. Hypotheses came from behavioural data and session insight, never from gut feel.
• • Worked with merchandising, brand and engineering to turn customer insight into experience changes that moved conversion, AOV and engagement on flagship sites.
• • Built personalisation strategies for regional buyer behaviour while keeping the global brand intact. Balanced local commercial nuance against consistency across markets and currencies.
• • Set the reporting cadence and KPI framework that gave senior stakeholders visibility on test velocity, win rate and revenue contribution from optimisation activity.
• • Sat between data, UX and commercial teams. The role was as much about translation as execution: making sure decisions were grounded in evidence rather than opinion.
Digivate
CRO and User Research Executive
August 2020 - September 2022 (2 years and 1 month)
London, UK
• • Ran CRO and user research engagements for a portfolio of ecommerce and digital clients. Owned the work end-to-end, from research brief to test recommendation to live result.
• • Carried out qualitative and quantitative research: usability testing, heuristic analysis, heatmap and session recording review, user interviews. Surfaced friction points and prioritised what was worth fixing.
• • Designed and shipped A/B tests across landing pages, funnels and checkout. Every test had a hypothesis, a success metric and a clear answer at the end.
• • Built CRO roadmaps for retail, B2B and lead-generation clients. Sequenced tests for compounding impact rather than chasing isolated wins.
• • Presented findings and recommendations directly to clients. Made the case for sustained investment in optimisation, not just one-off projects.