Sajia A.

COMMUNICATION

Reflection and definition of adapted communication strategies

Implementation of a strategy and monitoring of activation levers

Creation, Redesign, and maintenance of a brand's image (website redesign, creation of assets, definition of discourse elements...)

Constant research and monitoring to propose attractive levers!

MARKETING & BUSINESS DEVELOPMENT

Audit and strategic analysis

Analysis and optimization of customer experience/journey

Reflection, Definition, and implementation of adapted marketing strategies (conversion, loyalty...)

Definition and monitoring of KPIs

Working with data: capturing, organizing, and engaging a qualified lead community

Boosting a business using the right keys

INFLUENCE & PARTNERSHIP

Building an influence strategy

Developing an influence network

Supervision and implementation of various collaborations

Monitoring and loyalty of partner relationships

Finding the best partners to propel a brand to the forefront

CLIENT RELATIONSHIP

Management, loyalty, and support of a client portfolio.

Organization and facilitation of various meetings: workshops, committees, briefings...

Commercial management: preparation and negotiation of quotes

--> Ensuring good client relations, the quality of work delivered, and adherence to deadlines

PROJECT MANAGEMENT

Development and implementation of a communication and digital marketing strategy with the objective of fundraising or brand awareness

Full management of communication and marketing projects by defining and analyzing

client needs through meetings, writing specifications, and technical details.

Coordination of creative and technical teams (internal/external) and monitoring of project stages: production, acceptance testing, deployment, reporting (tagging plan, tracking plan)

Types of work documents: strategic presentation, zoning, sitemap, planning, statistical report, use of collaborative tools

Types of projects: 360 Campaign, website redesign (including GDPR compliance) and creation of collection and awareness sites, event creation and street marketing operations, brand identity redesign, brand messaging development, writing of an advertiser's messaging charter.

Writing of multiple communication and collection assets: email cycles, website content, manifesto...

MEDIA AND ADVERTISING AGENCIES

Creation of media plans and distribution strategies (on and offline)

Management of relationships with advertising agencies, negotiations, and implementation of media purchases (Posters, TV, Radio, Press)

Campaign reporting in collaboration with the agency

INTERNAL / EXTERNAL COMMUNICATION

Management of the company's corporate website (acceptance testing, updates, content creation...) and redesign project

Creation of internal communication documents: Print & Web (newsletters, invitations, emailings, etc.)

Development of a social media strategy and operational implementation (monitoring, editorial planning, engagement, moderation...)

PRESS RELATIONS AND EVENTS

Management of partner relations with several annual trade shows

Writing, implementation of legal agreements between parties, organization and management of the stand (layout, materials, setup...)

Coordination of press & financial agencies (co-writing press releases, organizing press conferences and moderation)

DIGITAL MARKETING

Development and implementation of a lead acquisition strategy via the emailing channel

Writing emailings, implementation of various campaigns (A/B testing) from writing to results interpretation

Programming of partner Display campaigns (viadeo site)