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Saint FordjourSF

Saint Fordjour

CRM and Marketing Automation Manager

€130/day
Rome, IT
3-7 years
Marketing Automation
Salesforce
Zapier
Email marketing
Pardot

Average response time: 1 hour

About Saint

  • 7+ years in CRM and marketing automation across B2C/B2B environments, driving customer journeys and lifecycle marketing initiatives.
  • Developed and executed multi-channel campaigns boosting conversion rates through targeted email and automation strategies.
  • Collaborated with cross-functional teams to integrate project management and data analysis for optimized campaign performance and measurable ROI.

  • English

    Native or bilingual

  • Italian

    Native or bilingual

  • French

    Basic

Can work on-site
Rome (up to 50km), Milan (up to 50km)

Experience

  • STB Marketing Services
    CRM and Marketing Automation Manager
    October 2022 - Today (3 years and 10 months)
    • Executed CRM and workflow integration, automating customer data flows for 75k+ records to enhance segmentation accuracy and real-time personalization.
    • Managed workflow automations across Salesforce Marketing Cloud, Zoho, and Zapier; handled campaign design, A/B testing, and troubleshooting for optimal deliverability.
    • Optimised lead scoring and nurturing campaigns with AI-driven insights, achieving improved conversion rates through lifecycle marketing for B2B/B2C audiences.
    Salesforce Salesforce Marketing Cloud Zapier Marketing Automation Zoho CRM
  • Michael Page
    Group CRM Campaign Executive
    March 2021 - October 2021 (7 months)
    • Managed Marketing Cloud campaigns while nurturing international team collaborations across EMEA, APAC, LATAM, and North America.
    • Developed comprehensive journeys and lifecycle campaigns in Pardot Engagement Studio.
    • New business unit setup, segmentation - static, dynamic lists and automation rules, email templates (HTML and CSS), forms, and lead scoring.
    Marketing Automation Pardot Email marketing HTML/CSS Atlassian JIRA
  • Premier Communications
    Digital Marketing Executive
    TELECOMMUNICATIONS
    July 2020 - December 2020 (5 months)
    London, United Kingdom
    • DotDigital platform, automated workflows, website and CMS management.
    • Created and designed landing pages. Best performing campaigns in the range of 2.25% - 7% conversion rate.
    • Conversion rate optimisation - I achieved the incremental improvement of marketing campaign conversion rates through methodical split testing with focus on acquisition.
    • Documented the analysis of campaign metrics and presented the reports to senior management (GA, Power BI).
Check out Saint's experience

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Education

  • B.Sc. Aeronatuical and
    Wrexham University
    2017
    B.Sc. Aeronatuical and
  • Certified Marketing Cloud Account Engagement (Pardot) Specialist
    2023
    Certified Marketing Cloud Account Engagement (Pardot) Specialist
Check out Saint's education

Certifications

  • Salesforce Marketing Cloud Account Engagement Consultant
    Salesforce
    2024
    Pardot Salesforce

Skill set

Zoho CRM
Dotdigital
Salesforce Marketing Cloud

Categories