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Saïda LuguevSL

Saïda Luguev

Digital PR & Social Strategy - Premium Brands

€700/day
Dijon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Saïda

You have an exceptional portfolio. Your work speaks for itself.
But your Instagram presence? It doesn't reflect your level.

➜ HOW I HELP YOU

I build a comprehensive digital strategy that:
- Positions your expertise and strengthens your credibility
- Attracts quality-conscious clients (the right clients)
- Showcases your processes, your technical choices, what makes you different
- Generates qualified leads through a consistent and strategic presence

This involves: art direction, thoughtful editorial calendar,
strategic copywriting, targeted community management, reporting & measurement.

This isn't "just posting photos." It's a real strategy.

➜ WHAT SETS ME APART

✓ 7+ years in brand strategy and premium positioning
✓ Art direction for Waldorf Astoria & The Ritz-Carlton residences
✓ Social media management & acquisition strategy for Arare (Dubai)
✓ I speak your language. I understand your clients, your challenges, your level

I am not a generic social media manager.
I am a strategist specializing in the high-end market.

➜ PROJECTS I WORK ON

✓ Audit & complete Instagram restructuring (branding + strategy)
✓ Launch strategy for a new account
✓ Digital repositioning to strengthen credibility
✓ Art direction & monthly editorial calendar
✓ Community management & client acquisition


➜ NEXT STEP?

30 minutes to understand your challenges and see if it's a good fit.

Based in France & Switzerland. On-site or remote work.
Languages: French · English · Russian
  • French

    Native or bilingual

  • Russian

    Native or bilingual

  • English

    Fluent

Can work on-site
Dijon (up to 50km), Genève (up to 50km), Lausanne (up to 50km), Paris (up to 10km)

Experience

  • Marov.co
    Founder
    September 2025 - Today (9 months)
    You have an exceptional portfolio but your Instagram presence doesn't reflect it.
    No visual consistency, no acquisition strategy, your potential clients
    cannot find you or don't understand the depth of your work.

    ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━WHO I AM
    My name is Saïda. I am a social media manager and digital strategist,
    specializing in the high-end world: architecture studios,
    interior design agencies, premium furniture brands, luxury real estate.

    My references: art direction for Waldorf Astoria & The Ritz-Carlton residences.
    Social media management and acquisition strategy for Arare,
    an interior design studio based in Dubai.

    Based in France & Switzerland. Active in Europe and UAE.
    Languages: FR · EN · RU

    ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
    WHAT I DO

    I don't "just post photos".

    I build a digital strategy that:
    - Positions your expertise and credibility
    - Tells your processes, technical choices, details that make the difference
    - Attracts the RIGHT clients
    - Creates a visual and narrative consistency that reflects your level

    This involves: art direction, thoughtful editorial calendar, strategic copywriting, targeted community management, reporting & measurement.

    ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
    RESULTS
    → Significant increase in visibility among premium clientele
    → Generation of qualified leads through social media
    → Strengthening of positioning and credibility

    ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
    LET'S TALK ABOUT YOUR PROJECT

    If you feel that Instagram could be a real lever to attract the clients that suit you,

    Let's talk. 30 min to see if it's aligned.
    Art Direction & Visual Identity Social Media Strategist Community Management Branding & Identity Content Creator
  • Marov.co
    Founder
    November 2025 - Today (7 months)
    France
    Marov.co is a Digital PR & Social Strategy Agency dedicated to architecture, interior design, premium living and luxury real estate. I work with interior design studios, architecture firms, high-end furniture and homeware brands, and luxury real estate developers to build a digital presence that reflects the level of their work — with strategy, visual direction and long term positioning.
  • LABONATUREL
    Business Manager I Premium Brand Development
    January 2018 - March 2026 (8 years and 2 months)
    • - Directed marketing strategies for international expansion in Europe, successfully launching the brand in 5 countries within 2 years.
    • - Developed creative campaigns that boosted brand visibility by 30% in target markets.
    • - Managed regulatory and legal aspects of organic product development, including compliance with international standards, trademark protection, and certifications for organic labeling.
    • - Oversaw team training and alignment to ensure operational excellence and consistent adherence to brand standards.

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Education

  • Master of Laws
    University of Paris
    2016
    Master of Laws
  • Master of European Business Law
    Université Paris Nanterre
    2017
    Master of European Business Law

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