Sahib Ramírez Lorenzo

Data analyst focused on digital analytics and data-driven decision-making. I work with tools like Google Analytics 4, BigQuery, and SQL to transform data into useful information that helps better understand user behavior and optimize the performance of digital projects.

My approach is based on three pillars: data quality, rigorous analysis, and business orientation. Before analyzing metrics or building dashboards, I focus on ensuring that the measurement is correct: well-implemented events, properly configured conversions, and consistency between the collected data and the project's actual objectives.

During my training in data analytics and CRO, I developed an audit project for the Google Merchandise Store account in GA4, where I identified measurement and event structure issues. Based on data analysis and external research, I developed a decision-making process to determine the best country for the store's physical expansion among several international options.

I consider myself an analytical, curious person with a great capacity for learning, always interested in understanding the "why" behind the data and in finding ways to improve processes, measurement, and digital performance.

I can help with projects related to:

Auditing and validating implementations in Google Analytics 4

User behavior analysis

Data queries and analysis in BigQuery and SQL

Metric interpretation and KPI definition

Analytical support in digital marketing and conversion optimization projects

My goal is to bring clarity to data to facilitate strategic decisions and improve the performance of digital projects.