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Sahar Ben SrhirSB

Sahar Ben Srhir

E-commerce Strategy Expert | Ex-Amazon

€610/day
Sydney, AU
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sahar

Senior E-commerce consultant | Ex-Amazon & Kohler | 7+ years of experience in e-commerce and pricing

I help brands turn their hidden costs into measurable profitability levers and accelerate their growth on Amazon and other marketplaces.

🎯 My Approach

  • 360° Amazon Audit: vendor performance, assortment, profitability analysis → up to+3 to +10%incremental growth in 6 to 12 months
  • Clear and prioritized e-commerce roadmap → I identify high ROI levers and quick margin gains
  • AVN (Amazon Vendor Negotiation) Advisory → Amazon terms audit, identification of margin leakage and strategic support to renegotiate and recover profitability
  • Continuous monitoring: monthly reporting, prioritized backlog, promo & launch plan → sustainable performance and structured growth

📌 My Experience at a Glance
  • +4 years at Amazon (Vendor Management & Finance): managed a portfolio of +€100M in EU sales and collaborated with international vendors: P&G (Braun, Oral-B), Spectrum Brands (Remington, Spectrum Pets), Bacardi, and others.
  • 3 years in omnichannel pricing strategy and pricing optimization at Kohler

👉 Looking for senior expertise to structure, manage, and monetize your e-commerce growth? Book a slot for a free strategic discussion: calendly.com/bensrhir-sahar/30min
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • amazon
    Sr Financial Analyst
    E-COMMERCE
    June 2024 - July 2025 (1 year and 1 month)
    Sydney, Australia
    • Own and steer monthly and quarterly business reviews, forecasting cycles, and financial planning across categories and vendors
    • Identify and evaluate key business drivers to unlock cost efficiencies and scalable growth opportunities.
    • Design and institutionalize advanced financial models and automated reporting frameworks to support strategic decision-making.
    • Advise and influence senior leadership with actionable, data-backed insights that shape commercial priorities.
    • Lead long-term strategic planning and investment evaluation to guide sustainable business expansion.
    Growth Strategy Growth hacking Finance Marketing Profitability
  • amazon
    Senior E-commerce Consultant
    E-COMMERCE
    June 2021 - June 2024 (3 years)
    France
    • Developed and executed data-driven e-commerce strategies for 1st and 3rd FMCG vendors in EU (Scope: €XXM+ Revenue). Exceeded Top and bottom line targets and achieved best months at Amazon (+29% YoY, +70% Yo2Y)
    • Launched a new EU profitability program to improve and offshore current processes. Collaborated cross functionally with leadership, profitability and tech teams and exceeded targets (+19 bps vs success target, +12 bps on employee experience)
    • Acted as Deal POC, coordinated efforts between retail, supply teams, Marketing team and leadership (32+ stakeholders) resulting in strong promotional performance (+25% YoY, +31% vs goal)
    • Built a Dashboard to communicate upcoming retail deals to Ads team and scaled it to EU, cross-Product families
    • Active trainer (500+ trainees), Interviewer (5+ interviews) and Mentor (3 new hires, 4 intermediate)
  • KOHLER
    Senior Pricing Analyst
    June 2018 - June 2021 (3 years)
    France
    • Implemented a multi-channel pricing strategy (Traditional BtoB network, E-commerce, DIY)
    • Built pricing dashboards to quantify price evolution impact on sales and margin
    • Led the CPI review process for all EMEA markets and sales channels
    • Provided price recommendations for key account managers and sales teams
    • Monitored EMEA profitability dashboard and provided quarterly reports to BU managers, CEO and CFO

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Education

  • Bachelor of Science in Business Management
    ENCG Tangier
    2015
    Bachelor's degree in Business and Management
  • Masters Degree in International trade and Marketing
    Institute of European Studies
    2017
    Master's Degree International Trade and Marketing

Skill set

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