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Safia MatabaroSM

Safia Matabaro

Business growth strategist | Profiling expertise

€1,000/day
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Safia

I support companies reaching a growth plateau to regain fluid development by combining strategic structuring and behavioral analysis.

Growth doesn't always slow down due to the market. It often hits a wall due to outdated processes, slow decision-making, team tensions, or human blind spots that indicators alone don't reveal.

I intervene to identify these obstacles and implement sustainable solutions.

My areas of intervention

Company Structuring

  • Organization and processes
  • Operations optimization
  • Clarification of roles and responsibilities
  • Growth structuring

Human Factor

  • Behavioral analysis
  • Communication and leadership
  • Team dynamics
  • Marketing and negotiation
  • Decision-making support

My goal is simple:

✔ Less dispersion, more clarity.
✔ Less constant control, more systems.
✔ Less urgency, more strategic decisions.

I primarily support founders and executives in growth phases who want to build a company capable of developing without constantly depending on their presence.

As an entrepreneur and investor, I bring an approach based on field experience as much as on analysis. Every company has its own logic: I favor tailor-made solutions over standardized methods.

With a degree in linguistics and a bachelor's in marketing & communication, I am also certified in business strategy and behavioral sciences (behavioral analysis, work psychology, neurolinguistics, communication, lie detection, criminology, and digital forensics).

As an entrepreneur and investor, I work with growing companies, drawing on concrete operational experience in structuring, development, and change management.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Basic

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Le Rolls
    Co-Investor and Marketing Manager
    HOSPITALITY
    October 2023 - Today (2 years and 10 months)
    Toulouse, France
    Launched the branding and marketing strategy for both establishments. Positioned among the top 5 leading market brands in 1 year.

    Supervised the transition of one of the brands in 2026.
    Branding Business Strategy Marketing and Positioning Strategy Growth Hacking Brand Launch
  • IBC
    Executive and Business Consultant
    CONSULTING AND AUDITS
    September 2019 - September 2025 (6 years)
    Supported online startups in their launches: structuring their models, development and growth strategy, positioning strategies, marketing strategies, conversion optimization. Company based in the USA.
    Business Strategy Growth Hacking Launch Strategy Growth Strategy Business Development
  • SDHH
    Behavioral Analysis & Performance Coaching Expertise
    CONSULTING AND AUDITS
    January 2017 - Today (9 years and 7 months)
    Specializing in behavioral transformation, performance optimization, and restructuring cognitive patterns, I guide my clients towards profound and lasting changes.

    Key skills:
    • Behavioral observation & recognition of behavioral cognitive patterns
    • Cognitive restructuring and emotional regulation
    • Motivational dynamics & decision-making
    • Habit formation for high performance
    • Biohacking & health optimization

    My interventions combine analytical rigor with a human approach to produce concrete results—whether in leadership, personal development, or organizational strategic consulting.

    Maintained private practice alongside management roles, ensuring continuously refined expertise in complex and demanding environments.
    Behavioral Analysis Cognitive Psychology CBT NLP Neuro-Linguistic Programming (NLP)

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