About Safia
- Organization and processes
- Operations optimization
- Clarification of roles and responsibilities
- Growth structuring
- Behavioral analysis
- Communication and leadership
- Team dynamics
- Marketing and negotiation
- Decision-making support
French
Native or bilingual
English
Native or bilingual
Arabic
Basic
Spanish
Basic
Experience
- Le RollsCo-Investor and Marketing ManagerHOSPITALITYOctober 2023 - Today (2 years and 10 months)Toulouse, FranceLaunched the branding and marketing strategy for both establishments. Positioned among the top 5 leading market brands in 1 year.Supervised the transition of one of the brands in 2026.
- IBCExecutive and Business ConsultantCONSULTING AND AUDITSSeptember 2019 - September 2025 (6 years)Supported online startups in their launches: structuring their models, development and growth strategy, positioning strategies, marketing strategies, conversion optimization. Company based in the USA.
- SDHHBehavioral Analysis & Performance Coaching ExpertiseCONSULTING AND AUDITSJanuary 2017 - Today (9 years and 7 months)Specializing in behavioral transformation, performance optimization, and restructuring cognitive patterns, I guide my clients towards profound and lasting changes.Key skills:• Behavioral observation & recognition of behavioral cognitive patterns• Cognitive restructuring and emotional regulation• Motivational dynamics & decision-making• Habit formation for high performance• Biohacking & health optimizationMy interventions combine analytical rigor with a human approach to produce concrete results—whether in leadership, personal development, or organizational strategic consulting.Maintained private practice alongside management roles, ensuring continuously refined expertise in complex and demanding environments.
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