About Saddik
French
Native or bilingual
English
Fluent
Experience
- weshore (Agence)Advertising ManagerOctober 2024 - September 2025 (11 months)Sectors: E-commerce, B2B, SaaS – Markets: Europe (France)Strategic management of multi-channel advertising campaigns (Meta, Google, LinkedIn, TikTok) in MENA & Europe markets. CPA reduction through automation & advanced AI techniques. Supervision of multidisciplinary teams, monthly budget management > €40KPerformance analysis via GA4, GTM and LookerJune 2023 -Studio; construction of custom dashboards
- EDGE BUSINESS SCHOOLDigital Marketing TrainerJune 2023 - April 2025 (1 year and 10 months)Conducting digital marketing training sessions: Ads, Analytics, SEO. Design of certified programs aligned with international standards;
- Béni MellalDigital Marketing OfficerJuly 2022 - January 2023 (6 months)& SaaSManagement of Google Ads & Meta Ads campaigns. B2B lead generation, conversion funnel optimization, and A/B testing. Collaboration with freelancers and external providers.
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Education
- Master, Marketing and Sales ManagementLycée Ibn Al Khatib2024Master, Marketing et action commerciale
- AI Powered Performance Ads CertifiedGoogle Digital Academy (Skillshop)AI Powered Performance Ads Certified