Sacha S.

I assist brands, venues, and projects in creating a clear, consistent, and attractive image, particularly on Instagram.

My work involves structuring their visual presence to enhance their image, create desire, and improve the perception of their brand.

I focus on:

• Art Direction

• Visual Identity

• Instagram Content Design

• Feed Structuring

• Template Creation

My approach combines aesthetics and user experience to create visuals that are beautiful, readable, and effective.

Roods — Location-Based Discovery App

Roods is a mobile application designed around the idea that the world is the biggest open-air museum. The app proposes curated walking routes based on the user’s location and guides them through different stops where they can discover stories about the places around them.

I worked on the project from the initial concept to the full product design. This included defining the product structure, designing the user experience, creating the brand identity, and designing the entire mobile interface.

The goal was to transform a simple walk into an interactive learning experience, allowing users to explore cities through storytelling and location-based discovery.

My role:

• Product concept and UX strategy

• Brand identity design

• Mobile UI design

• Design system creation

• Collaboration with developers

Founder & Product Designer

I founded and designed Travel Tracker, a mobile app that allows users to track the countries and places they have visited around the world.

The idea was to create a simple and visually engaging way for travelers to keep a record of their journeys and see their travel history on an interactive map.

As the founder, I was responsible for the product vision, UX flows, and the full UI design of the app in Figma. I also coordinated closely with the development team to bring the product to life.

The app grew to more than 23,000 users, giving me valuable experience in building and designing a real consumer product from idea to launch.