Sacha D.

Data/Business Analystfor 4 years specializing inmarketing and CRM analysisto transform your raw data into net revenue.

I master my projects from exploratory analysis to strategy recommendation, and can adapt to all audiences.

I use Dataiku, SQL, and the Office suite daily, and have worked with Tableau and Python.

At your service, I will assist you in defining your needs.

I will help you beforehand to define the analyses to be carried out according to your issues, data, deadlines, and to frame the project if necessary.

Examples of daily analyses:

- Implementation and monitoring of **KPIs**:

Identification of KPIs and creation of automated monitoring dashboards.

- **Customer Segmentation**:

Your customers are categorized each semester, according to a robust and predictive model.

- **Loyalty Cycle**:

Analysis of your customer base according to their seniority and their evolution, in order to identify loyalty drivers.

- **Life Time Value**:

Calculation of the value of your customers over time to verify their "profitability"

example: A new customer today = X€ in 5 years.

- **Transition Matrices**:

Analysis of the evolution of customer behavior from one period to another.

- **Business Plan**:

Projection of results over 3 to 5 years based on your historical data.

- **Data Visualization**:

All my deliverables are clear and explicit, with understandable visualizations.

- **Specific Analyses**:

Study by geographical area, store, sales channel (and cross-channel), CRM, personas (integration of INSEE data)...

My areas of activity are varied, mainly in retail and B2C commerce.

My background as a project manager in advertising and a media buyer also gives me a comprehensive understanding of the advertising and media domain.