About Sacha
English
Native or bilingual
Spanish
Conversational
Experience
- E-tipi LEARNINGMarketing & Communication ConsultantSOFTWARE PUBLISHINGSeptember 2022 - Today (3 years and 9 months)Paris, FranceDefine a communication strategy in line with the company's objectives and the expectations of its various target audiences.Design and produce the necessary communication materials (brochures, leaflets, videos, advertisements, newsletters, etc.)Measure and evaluate the effectiveness of the communication actions implemented, in order to propose areas for improvement for future campaigns.Creation of a new website (Model, WordPress integration)Help with the implementation of a GOOGES ADS, Capterra ADS strategy.
- Print IndigoE-commerce ManagerE-COMMERCESeptember 2022 - March 2023 (7 months)Paris, FranceDesign and implement an online sales strategy to increase sales, build customer loyalty and improve the company's brand image.Supervise a team of E-commerce professionals to ensure the proper management of the online platform and online sales activities.Develop the online store via the Shopify CMS and optimize the store by improving the user experience, design and site performance with several plugins.Develop and implement digital marketing strategies to promote products and services online (Google Ads and Facebook Ads advertising campaign)Manage the budgets allocated to the online sales strategy and ensure their effective and optimal use.Optimize the customer journey on the e-commerce platform, ensuring that the ordering process is smooth, fast and reliable.Analyze online sales data to identify trends and opportunities to improve the company's performance.Develop a social media strategy to ensure a regular and relevant communication strategy on social networks.
- Print IndigoCEO / Marketing and Communication ManagerARTS AND CRAFTSSeptember 2019 - Today (6 years and 9 months)Paris, FranceSet up and develop a clothing production and printing service for companies, ensuring rigorous order tracking and ensuring customer satisfaction.Assume responsibility for the management, direction and management of a team of 2 people, ensuring the motivation and efficiency of each team member.Design and animate the company's website via the WordPress and Shopify platforms, ensuring its ergonomics, graphic quality and referencing on search engines.Create impactful visual content for the company's website and social networks, using graphic design and photography techniques to enhance the products and services offered.Develop and implement effective digital strategies for the company's social networks (Instagram, Facebook and Twitter), using tools and performance indicators to improve the visibility, engagement and conversion of Internet users.
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Education
- Master in Marketing and Digital CommunicationECOLE DE COMMERCE POÌLE PARIS ALTERNANCE,2021StratĂ©gie de rĂ©fĂ©rencement naturel et payant (Google adwards certification). CrĂ©ation de site web (Javascript / CSS 3 / BOOSTRAP /Langage HTML 5). Conception & sĂ©curisation dâun site E-Commerce. Communication digitale Production de contenu vidĂ©o et buzz marketing Communication virale et production audio E-rĂ©putation et social mĂ©dia CrĂ©ation dâentreprise Droit de lâimage Gestion de projet digital et pilotage budgetaire Missions de consulting dans le digital PAO - Indesign - Photoshop
- Bachelor's Degree in Applied Foreign Languages English-Spanish specializing in International MarketingUNIVERSITEÌ DE CERGY-PONTOISE,2019