Freelancer profile translated to English.
Back to original languageAbout Sabri
Hello,
After 20 years of committed expertise in marketing studies and Ux Research, I now propose to deploy my know-how for the benefit of companies wishing to implement proven, agile and resolutely "user centric" research, innovation and testing methods.
Together, let's nurture the design of customer experiences and journeys through a fine and operational understanding of users' practices, attitudes and needs.
Looking forward to collaborating!
My "specialties": Innovation, Strategy, User Experience, Digital Services, Marketing, Creativity, Co-creation, Ux, Cx, Design Thinking, Ideation, Insight management, Market Research, Qualitative Research, Customer knowledge and behaviour, Ethnomarketing, Online Community, Data analyses, Feedback management, Voice of the customer, Crowdsourcing, Open Innovation, Prospective.
NB: rates to be considered according to the duration of your need.
English
Fluent
German
Conversational
Italian
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 10km), Paris (up to 10km)
Experience
- CdiscountCo-Lead Ux ResearchE-COMMERCEDecember 2021 - Today (4 years and 8 months)Bordeaux, FranceLong-term assignment at Octopia / Cdiscount - UX & CX Research (e-Commerce, BtoB):- Research team building, coaching and collaboration- Strategic and operational roadmap for research- Primary and secondary Research- Discovery - Test U - Data analyses - Comportemental / Analytics- Job to be Done- UX strategy / recommendations- Design thinking with stakeholders (HoP, PM, PO, Design, CS, Marketing, Tech ...)- Agile cycle & VSM- Research Ops & System- Coaching & Formation (Product, Bu ...)Tools: Dovetail, Getfeedback, Tandemz, Miro, Figjam, Power BI, Clarity, Contentsquare, Adobe Analytics, Jira, Confluence, Salesforce, ...
- PANISERO - TestapicSr Ux ResearcherDIGITAL AND ITSeptember 2021 - November 2021 (3 months)Paris, FranceSupport for several unmoderated user tests and quantitative studies (e-commerce, Mutuals, Public sector):- Writing Quali and Quanti protocols- Analysis of results- Presentation to clients
- LedgerLead UX & Market ResearcherBANKING AND INSURANCEMarch 2021 - August 2021 (6 months)Paris, FranceLong-term mission Web 3 & Cryptocurrencies:- Develop UX Research methods and practice- Create and implement the UX Research & Marketing Consumer Insight roadmap with stakeholders: design, product, tech, marketing, business, strategy, website, Customer Support, International ...- Initiate Research Ops (internal resources and external Solutions)- Deploy Design Thinking methods in the Agile cycle- Animate the community of beta testersResearch scope: innovation, uses, product, services, e-commerce, marketing, brand, content, social medias...Domains: Website, App, Hardware, Firmware, Services
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Education
- Master 2 - "Marketing Culture et Communication"IAE Lille1996Le but de cette formation est d'apporter les connaissances et la maîtrise des techniques indispensables au marketing et à la communication, et à leurs évolutions actuelles. Elle propose de plus une approche internationale et interculturelle du marketing et de la communication. Elle forme tant un "esprit stratégique" qu'aux outils du marketing et de la communication.
- DUT - Communication des Organisations et Relations publiquesIUT infocom Paris Versailles1992Son objectif est de former des professionnels de la communication pour tout type d’organisation : privée, publique ou associative. À l’issue des deux années à l’IUT, les étudiants maîtrisent les concepts, les approches stratégiques, les processus et les technologies de la communication. Ils sont opérationnels dans les services de communication des entreprises, des collectivités, dans les associations ou les agences conseil en communication, dans les médias. Cette formation apporte en outre une solide culture générale, des compétences techniques actualisées et une expérience professionnelle (2 stages obligatoires, en 1e et en 2e année).
Certifications
- Testapic - Ceretinfication Tests utilisateurs à distanceTestapic2021